Business Fundamentals: Principles of Marketing

Business Fundamentals: Principles of Marketing

Salepage : Business Fundamentals: Principles of Marketing

Arichive : Business Fundamentals: Principles of Marketing

460 MB

Introduction to Marketing fundamentals

Creating and Capturing Customer Value and the Marketing Process

Marketing Management and Orientations

Understanding Strategic Planning and the Business Portfolio

Customer Driven Marketing Strategy

Understanding the Marketing Mix

Understanding the Marketing Environment

Understanding marketing and using the appropriate marketing strategy is vital for any business. Without applying the knowledge of business fundamentals and marketing, companies can often falter.

If you are someone who never formally studied business fundamentals in marketing, then this course is for you. This course covers basic marketing terminologies and concepts one should know in order to pursue marketing in any business. Marketing is an important function of a business, which helps in communicating with the customers and providing them with value. At the end of this course you should be familiar with the basic terms of marketing, using different marketing strategies, understanding the marketing mix and marketing channels. This is a marketing business fundamentals course, so newcomers are welcome.

Who this course is for:

Willingness to know about Marketing basics