B2B Marketing Foundations – Positioning

B2B Marketing Foundations – Positioning

Salepage : B2B Marketing Foundations – Positioning

Arichive : B2B Marketing Foundations – Positioning

Messaging is the fuel of your marketing efforts. Good messaging positions your brand for success. It
distinguishes your offerings from the competition and helps customers understand your unique value.
In this course, author, marketing consultant, and expert Ken Rutsky shows how to create powerful and
effective messaging and positioning for B2B products and services. First, learn what targeting is and
how it drives value. Then explore the difference between benefits and business value and find out
how to craft effective benefits and positioning statements. The messaging Ken helps you create will
communicate value more effectively, win customers, and grow your bottom line. Last but not least,
Ken provides tips for engaging the rest of your team in your efforts and implementing your messages
in the market.
Topics include:
Targeting
Category choice
Building key messages
Supporting key messages
Creating a positioning statement
Implementing your message