Danny Margulies – Freelance Copywriter’s Code

Danny Margulies – Freelance Copywriter’s Code

Salepage : Danny Margulies – Freelance Copywriter’s Code

Arichive : Danny Margulies – Freelance Copywriter’s Code

Freelance Copywriter’s Code

My proven step-by-step system for writing high-converting copy clients love…from start to finish.

I’ll never forget what my favorite teacher told me back in high school:

“The best way to walk through a minefield…is in someone else’s footsteps.”

For years, Freelance To Win students have been asking me for a freelance copywriting course. Now, after years of development and testing, I’m finally ready to offer it to you.

Take a look inside Freelance Copywriter’s Code…

Freelance Copywriter’s Code is a 7-week course packed with real world, cutting edge training for freelance copywriters at all levels.

In Week 1, you’ll learn how to write copy that gets results and is virtually guaranteed to be loved by clients — even if you’re brand new. (You’ll find the complete details on Week 1 in the next section below.)

Then, in Weeks 2-6, you’ll learn my exact step-by-step systems for writing SPECIFIC types of copy, from start to finish… Including what to do before you’ve written a single word, all the way through to the finished product.

I’ve carefully chosen each specific type of copy you’ll learn in Freelance Copywriter’s Code based on the following factors:

They’re all in high demand, so you’ll always be able to find clients who pay well for them

You don’t need to spend weeks or even days on each piece — some can be completed in as little as 1-2 hours with practice

I’ve systematized them, so you’ll never have to reinvent the wheel, start from scratch, or stare at a blank page wondering what to write about

They’re high value pieces, so you can charge above average (or even premium) rates for them

They can be learned and even mastered relatively quickly, so you don’t have to spend years “paying your dues” in order to become great at them

What you’ll find inside Freelance Copywriter’s Code:

WEEK 1

How to quickly turn out high-converting copy clients love, consistently and predictably

• How to train your brain to become a Conversion Machine, so you can write copy that converts without worrying about needless and complicated tools (like A/B testing platforms and other approaches I’ve never used as a freelance copywriter) 
• My counterintuitive and unconventional method for ensuring you always have more than enough information to turn out awesome copy (while avoiding getting bogged down with painstaking research or info-overload) 
• Proven psychology hacks for making any piece of copy 10-100x more persuasive — in minutes  
• Why there’s no way to write a “perfect” piece of way to write a “perfect” piece of copy — and what to do instead  
• How to avoid the most common copywriter-crushing misconceptions about the psychology of conversion copy (and what to think about instead)  
• In-Depth Case Study: How I quickly helped a client increase their conversions when nothing else seemed to work (even though they thought they were doing everything right)  
• Why clients have trouble seeing things about their business, even when it’s staring them in the face (and how you can leverage it to look like an instant genius)  
• In-Depth Case Study: How I helped a client sell high-end $30,000 websites — by IGNORING practically everything he told me  
• My “Magic Question” for instantly cutting right to the heart of what clients really want (this took me YEARS to figure out, and even most top professional copywriters have never picked up on it)  
• In-Depth Case Study: The unconventional strategy I used to persuade people to buy an expensive product (hint: it wasn’t the overused “Time’s Running Out” tactic)  
• Why canned questionnaires usually result in bad intel and mediocre copy — and what you should use instead  
• Why “fact-finding” before you start writing copy often results in mediocre or even poor results (and what to do instead)  
• Advanced strategies to virtually guarantee clients love your work, even before you write a single word  
• A complete list of powerfully penetrating questions you can use (word for word) to get amazing material for your copy — every single time (again, most copywriters miss these in favor of more obvious, but less effective, questions)  
• Advanced tactics to transform yourself into more than “just a writer” and 10X your value to clients  
• My rock solid technique for minimizing “back and forth” with clients, and eliminating do-overs  
• My exact process for delivering and presenting copy to clients in a way that makes them fall in love with it (this was inspired by eating at world class restaurants — not reading copywriting books)  
• How to quickly turn lukewarm, mediocre, or even awful first drafts into great copy clients love — quickly and effectively 
• How to tap into the client’s own ideas to create instant “source material” and make your life and job 100x easier  
• The exact formula I use to write copy 10x faster than my competitors, and how you can too 
• My word for word script for getting positive, helpful feedback from clients when you send them your first drafts — so you can use it to polish your copy into something they’ll love 
• How to ensure you never miss a deadline and ALWAYS deliver your copy on time (even if the client doesn’t follow your schedule)  
• The exact word-for-word script I use to lay out a simple and easy timeline for clients before starting a project (I’m bad at planning, but this script makes it dead simple, even for me) 
• The 3 questions I ask myself to quickly get inside the head of the reader and write copy that converts  
• Why so-called “conversion” gimmicks often don’t work — and the time tested psychology you should use instead  
• How to write high-converting copy without resorting to tired old tactics like “agitating” readers  
• The exact “filters” and tests I use to tell me if a piece of copy will convert, or bomb  
• How to write persuasive copy for today’s modern reader (Hint: Most conventional copywriting wisdom literally predates sliced bread, and a lot of it is downright hopeless today) 
• My 4 favorite “conversion levers” — the ultimate shortcut to create copy that’s highly persuasive, without needing to reinvent the wheel every time 
• What to do when clients don’t give you enough information to work with (and how you can get paid extra to solve this problem) 
• How to become indispensable to clients, so they keep calling you over and over and practically throw money at you to help them solve their problems  
• 3 hidden “revenue generators” most freelance copywriters miss — and how to use them to earn more money while doing less work  
• And more…

WEEK 2

How to write captivating emails that get opened and read every single time

• Why email copywriting is totally different from all other forms of copy, and how to seamlessly adjust for it  
• How to create emails that cut through the endless clutter and grab the reader’s attention (and make you look great to your clients)  
• The one question that leads to great email copy — even though most of your competitors never think to ask it  
• Real examples of high-open-rate emails, with in-depth breakdowns of why they performed so well  
• The secret to writing emails that people are EXCITED to read (rather than just tolerate, or worse, ignore)  
• Step-by-step walkthroughs of actual email projects I did for clients, with a detailed explanation of the approach I used and why it improved their results  
• Side-by-side comparisons of different email copywriting approaches and when to use each one 
• How to determine the optimal length for email for any piece of email copy you write  
• My surefire approach for always knowing exactly how to start each email, so you’re never staring at a blank page wondering where to begin 
• How to write emails that clients love because they engage their audience and get responses (including real examples) 
• Real examples of effective B2C and B2B emails, and how to tackle each one
• Examples of real emails I wrote for clients with detailed breakdowns on my exact thought process and what each section was designed to achieve
• In-depth Case Study: A step-by-step explanation of how I increased a client’s conversion rate by 300% (without using fancy tools OR A/B testing), and why their previous campaign failed 
• How to write an email series for clients who need one — including how to know what each email should contain  
• An easy way to uncover readers’ hidden desires and use them to supercharge your email copy’s effectiveness (most of your competitors won’t do this)  
• How to write email sales copy that doesn’t feel like sales copy  
• How to write emails that captivate and entertain readers — even if you’re writing for a boring industry, or you’re not a “natural storyteller”  
• My secret for generating attention-grabbing stories for emails ON DEMAND 
• My never before revealed PERSONAL vault of story prompts you can use to kickstart your email copywriting today immediately 
• The exact method I use to find interesting facts virtually anywhere and turn them into pure email copywriting gold  
• My powerful technique for turning ordinary (even seemingly “boring”) stories into amazing email copy  
• How to consistently generate fascinating subject lines that get readers excited to open emails 
• The different types of subject lines, and how to choose which one makes the most sense in any situation  
• The exact method I use to come up with awesome subject lines in minutes, every single time (includes real examples AND even a list of “bad” subject lines I’ve thrown out) 
•  And more…

WEEK 3

How to write powerhouse press releases that get clients publicity and exposure

• How to write press releases that have the potential to be seen by millions of people — even if you know nothing about Public Relations or Journalism  
• The reasons most press releases get ignored, and how to craft one that grabs attention  
• The 3 most important ingredients journalists look for before they decide to share a press release with the masses  
• Real examples of powerful press release headlines (and detailed explanations of what makes them so good)  
• My exact process for taking just about ANY press release idea a client gives you — no matter how boring — and making it newsworthy  
• The psychology of writing press releases reporters will want to share with massive audiences 
• Why the traditional “write for your audience” copywriting advice is misguided when it comes to writing amazing press releases — and what you should do instead  
• Why some press releases fail, and how to flip the odds in your favor  
• Side by side comparisons of great vs. lukewarm press release headlines 
• REAL examples of successful press releases I’ve written, and a line-by-line walk-through of my exact process  
• Case Study: How I beefed up a dull “check out this new app” story, and turned it into a powerful press release with a solid news angle 
• My proven formula for coming up with a newsworthy “hook” that grabs
  attention and gets reporters interested (including lots of real life examples you can use for inspiration or model off of)  
• Case study: How I took a mundane story and strategically turned it into a cool and relevant piece of business news 
• Line-by-line teardowns of real press releases I wrote for real clients  
• The exact questions I ask a client prior to writing even a single word of a press release  
• Writing press releases for local businesses vs. national companies (including examples of both)  
• How to quickly and easily make any press release 10x  more credible and more interesting (with very little effort) 
• My actual notes from a real press release I worked on for a huge Fortune 500 company  
• My 4 key criteria for a great press release headline (these will grab attention in a split second)  
• The biggest mistake average and amateur press release writers make (Hint: they teach this in journalism school…but you can skip class and learn it here instead) 
• How to transition from a catchy headline to the opening of your press release without losing momentum or missing a beat (no vague advice here — I’ll show you exactly what to write) 
• Real life side-by-side comparisons of GREAT vs. “not so great” openings 
• Beyond the headline and opening: A straightforward roadmap for seamlessly gliding through the body of your press release quickly and easily  
• The all-too-common copywriting habit that journalists have zero patience for, and how to eliminate it from your writing  
• Additional go-to “ingredients” you can use whenever you get stuck, need inspiration, or need to beef up your press release (I’ve personally used these countless times) 
• A detailed, paragraph-by-paragraph breakdown of a press release I wrote for a well-known client 
• A complete analysis of a mediocre press release that may look OK to the untrained eye, but really needed a lot of work (as well as a complete “rewrite” from me personally so you can see exactly how I improved it)  
• Advanced PR tactics you can use to DOUBLE your value to your clients (these are simple tricks ANYONE can learn, regardless of your background or experience level) 
• And more…

WEEK 4

How to write explainer video scripts that get watched and shared

• Why explainer videos often have tight deadlines, and how to deal with them 
• The business behind explainer videos, and how to work seamlessly with the companies that produce them 
• How to pump out explainer videos in record time, maximizing your income 
• The #1 mistake most copywriters make when writing explainer videos (Hint: it has to do with what happens to your script AFTER you submit it to the client) — and what to do instead  
• Why EVERY business — including small and local businesses — can benefit from having explainer videos (not just apps and tech companies) 
• The misnomer behind the word “explainer video”, and how to write a script for just about any goal a client might have  
• Tons of real examples of varied explainer video scripts — and the common threads they all share 
• The psychological triggers I use to grab viewers’ interest, keep them engaged, and even get them to take action  
• My 3 rules for consistently turning out scripts that connect with readers emotionally in any situation  
• What people will relate to most about your video script — and how to use that to your maximum advantage when writing it  
• How to use “VIP Power” to write an awesome script clients and viewers love (this is the same principle that makes celebrities’ tweets go viral, and anyone can use it once they know how) 
• The exact questions I ask clients BEFORE writing a single word of an explainer video script (these are different than most other forms of copy, and most writers miss them) 
• The one thing I spend HALF of my time on when writing an explainer video script  
• Why you don’t need to know every detail of the “target audience” — and the specific details you should seek out instead  
• How to write explainer videos that are easy for clients to create visuals for (clients LOVE this because it cuts down their costs and production time, while increasing their profits)  
• The “hidden” agenda of any explainer video script (Hint: It’s not really about “explaining”) 
• The #1 mistake amateur copywriters make when writing their explainer video story 
• Specific side-by-side comparisons of great explainer video copy, vs. mediocre or bad copy (you’ll also learn exactly WHAT makes one better than the other)  
• The 2 key ingredients that will help you amp up the drama of your script and make it more entertaining and engaging  
• How to use the “Law Of Opposites” to supercharge your script’s engagement capability  
• Why charging a flat fee for your explainer video copywriting will usually earn you more money (plus the exact word-for-word script I use to flip hourly-paying clients to flat fee)  
• How to write the first draft of your explainer video script in MINUTES — not hours — and still have it turn out GREAT 
• A simple method for quickly organizing all of your information before you start writing, making the process much simpler and easier  
• The exact checklist I use to go from “rough draft” to polished script in MINUTES (not hours or days) 
• Real script examples, including progressions from “first draft” to “final draft” so you can see exactly what changes from draft to draft  
• Line by line teardown of an actual script, including specific suggestions, critiques, and comments 
• My “Idea Toolbox” that guarantees you’ll never run out of ideas  
• Tricks for filling up space in case you run out of useful information to write about (these hacks took me YEARS to figure out, but you’ll have them TODAY) 
• How to position your script in a way that helps clients stand out from their competition (clients go crazy over this because it helps them achieve their business goals and shows them you’re so much more than “just a writer”)  
• And more…

WEEK 5

How to write mouth-watering case studies that help clients make more sales

• The difference between an average case study, and one that CONVERTS readers into customers  
• How to write mouth-watering case studies for any client regardless of their business, profession, or industry  
• Why all clients have a never-ending need for case studies — and how you can fill it  
• The psychology behind what clients look for in a case study copywriter (and how to use that information to get more business)  
• How to write case studies clients can share via email, social media, and more — and their readers will love it  
• How to position your case study in a way that appeals to the broadest number of people — without being boring or “vanilla”  
• The exact step-by-step process I’ve been using for years to produce amazing case studies that convert like crazy  
• How to use information you’ve ALREADY gathered in order to produce case studies quicker and easier (this creates a win-win for you and your client — they get more valuable copy, while you earn more) 
• The difference between case studies that fascinate vs. boring, “corporate,” or total snoozefest ones 
• What your favorite movies can teach you about writing case studies that command — and keep — attention  
• The simple framework you can use to plan out any case study in just a few minutes  
• Comple