The Promise of the Course: “You will learn a step-by-step method for publishing quality content and distributing your ideas to your professional network, leading to unexpected opportunities and increased serendipity in your work and life.”

How the internet has changed the nature of professional relationships, enabling long-lasting, personal connections with like-minded people

Module 2: Make Your Serendipity Vehicle. I’ll give you a new way of thinking about writing, as a “Serendipity Vehicle” that brings a wealth of opportunities into your life. I’ll share my 7 Principles of content creation to help you build a consistent habit of collecting, distilling, and sharing your best ideas. Then, I’ll address four common misconceptions that keep people spinning in circles, not knowing where to start.

• How to use writing on the internet to develop an intuition about what’s unique or undervalued in your niche

• What the Feynman Method can teach you about cultivating ideas from your everyday experience

• Module 3: Create Your Online Home. We’ll talk about your website, which is your face and your reputation to the world. I’ll give you a clear, step-by-step pathway for making a simple, yet effective professional website so anyone looking for your expertise can find you. Instead of managing technical roadblocks, and getting sucked into the endless spiral of designing and redesigning your website, we’ll focus only on the essentials.

  • Attract loyal readers with easy-to-implement strategies in design, messaging, and calls-to-action

  • Owning your name and brand in search engines and social media

• The missing link of blogging: actively distributing your ideas to people that matter, instead of hitting publish and waiting for them to arrive

• Step-by-step walkthrough of how to set up your own email newsletter

• Module 5: Learn to Write Clearly and Persuasively. You’ll work with your course-mates to develop a writing style that is both unique to you, and that also follows best practices I’ve learned from years of trial and error. The quality of your writing and your thinking will improve in tandem as you adopt a higher standard of rigor. You’ll put these new skills to use immediately. You’ll write 5 articles on your website and send personal updates to the people who matter most to your career.

  • How to use real-life conversations to notice and test interesting ideas

  • Establishing a simple and repeatable creative process for cultivating ideas, outlining articles, editing your drafts, and publishing them to the right audiences

  • Module 6: Connect with Anyone. You’ll put your writing assets to use. To reach out and connect with interesting people who you wouldn’t meet otherwise. Instead of asking to “pick your brain” or “grabbing coffee or a drink” with no particular purpose in mind, you’ll be able to send out your writing ahead of you to prove your credibility and provide context to your conversation. This powerful new take on networking will revolutionize your ability to connect with the people who can make the biggest impact on your career.

    • How to track the critical signals and metrics that matter for online writers

    • The power of “personal updates” for keeping in touch with friends and colleagues

    • Module 7: Build Your Personal Monopoly. You’ll clarify your vision and create a “personal monopoly” – the unique intersection of your knowledge and skills that no one else can compete with. Instead of working ever harder and ever longer, and battling against fierce competitors  you’ll carve out a niche where your ideas reign supreme. Because no one can ever replace you at the center of your network, you’ll be able to share everything you learn without fear, knowing that whatever value is created will eventually flow back to you.

      • Why you should focus your attention on specific and growing markets and industries

      • The Naked Brands model: how people are becoming brands, and brands are becoming more like people (and what that means for you)