Drayton Bird – How To Make The Cash Register Ring

Drayton Bird – How To Make The Cash Register Ring

Arichive : Drayton Bird – How To Make The Cash Register Ring

In this two-DVD set, Drayton gives you the answers – with examples.

You’ll see a seemingly endless parade of no less than 47 cases and examples from all business – financial, automotive, retail, travel, publishing, drink, IT, mail order speciality, charity, agriculture, property – even babysitting !

* Plan your creative better

* Brief others (or yourself) better

* Think up better ideas

* Write better

* Judge design better

* Evaluate creative better

‘Everything it promised to be..and more.

Critical information for anyone involved in marketing.’ – Joanna Johnson, Euromoney plc

Have you ever wondereed..

…how to get ideas?

…how incentives work – and which work best?

…what should go on (or inside) an envelope?

…how long copy should be?

…how many pieces should a mailing have?

…when gimmicks work?

…which emails pull best?

…how a television commercial works?

..which parts of a layout people look at?

…how you convince people you are really good?