Erin Balsa – The Research Report Playbook
Arichive : Erin Balsa – The Research Report Playbook
1.6 GB
What You Will Receive:
Hi! My name is Erin Balsa, and I’m a former content marketing executive with over 8 years of experience establishing and directing high-performing content teams at two Inc. 5000 B2B SaaS firms and an agency.
I’ve written for a number of well-known B2B SaaS companies, including HubSpot, Drift, G2, and Monday.com.
I’ve consulted and developed content strategy for a number of MarTech, sales tech, and edtech startups, including Showpad, People.ai, Uniphore, Accord, and Intellum.
Over the past 4.5 years, I’ve assisted numerous B2B SaaS firms in generating MILLIONS of dollars in sales by developing research reports that people want to read and share, such as my famed Remote Work Report, which generated $680k in revenue the last time I looked.
This course contains EVERYTHING you need to know about creating and distributing research reports, including my plug-and-play TEMPLATE.
I answer all of your burning questions in this course:
How can I develop a captivating storyline?
How can I obtain reliable data?
What if the evidence contradicts the tale I want to tell?
Is the report meant to be gated for lead generation?
How can I keep track of all the moving pieces of a project?
What’s the deal with my itching buttocks? (On second thinking, maybe not ALL of your pressing questions.)
If you know me from my LinkedIn writings, you know that my content has a bit of a slant to it. Expect sarcasm and perhaps a profanity or two. Expect to leave with the knowledge and confidence to begin developing your own research reports.
Lesson 1: Welcome to the Course + Objectives
Lesson 2: Project Management + Planning
Organizing all the moving parts and establishing clear expectations
Lesson 3: Data Gathering and Analysis
Obtaining an audience, developing questions, and evaluating raw data
Report Writing + Design (Lesson 4)
Creating a polished report from an outline
Lesson 5: Web Development + Tracking Configuring campaign tracking + QA
Lesson 6: Using Organic Promotion and Public Relations to Gain Attention and Leads
Lesson 7: Paid Promotion Creating advertisements and creating ad content
Lesson 8: Sales Support
assisting sales in having more effective talks
Lesson 9: After the Launch
Analyzing outcomes and improving processes
Monetization is the tenth lesson.
How to Sell Client Research Reports
Lesson 11: My Writing Method Dive Deep (Bonus)
Step-by-step instructions for data storytelling
