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Getresponse – EMAIL MARKETING
Salepage : Getresponse – EMAIL MARKETING
Arichive : Getresponse – EMAIL MARKETING
Description
Why join this course?
Is there still a place for email? And where does it fit – other digital marketing channels and tools? In this certified course, you’ll learn how to:
- Harness the power of email subscription.
- Craft the perfect marketing message.
- Build a list of engaged contacts.
- Convert clicks into sales.
And much more!
9Â Teachers
28Â Lessons
6Â Quizzes
224Â Mins training
1Â Industry-recognized certificate
Meet your teachers
Andrew Davis
Founder, Monumental Shift
Anna Ward
Deliverability Director, GetResponse
Irek Klimczak
Content Marketing Expert, GetResponse
Jamie Turner
CEO, 60SecondMarketer.com
Justyna Bakker-Rakowska
Email and Communications Manager, GetResponse
Karolina Kurcwald
Chief Wordsmith, GetResponse
Kath Pay
CEO, Holistic Email Marketing
Mateusz Ruzik
Customer Education Team Manager, GetResponse
Michael Leszczynski
Content Marketing Manager, GetResponse
What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy – list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.
- How Brands Use Email Marketing5:14
- The Anatomy of a Successful Email Marketing Campaign6:32
- The Role of Email in Multichannel Marketing6:22
- Email Communication Strategy: What, Why, and How?7:32
- Harnessing the Power of a Subscription11:14
You will be able to clearly articulate how a successful newsletter can drive revenue.
- Treating Your Email Newsletter Like a Product12:01
- Revision
- The Basics of List Building and Management5:11
- What’s a Good Email List?3:59
- The Dos and Don’ts of List Building11:59
You will learn the best practices to grow your email list.
- Using Lead Magnets to Build Your List3:07
- Revision
- A Quick Guide to Email Types4:30
- Elements of an Email5:21
- Using Personalization in Email Marketing Campaigns4:06
- Creating Effective Emails – Best Practices13:15
- Email Copywriting and Content Essentials7:27
- Email Opens: How to Write Catchy Subject Lines6:10
- The Basics of Email Analytics5:29
- Email Clicks: How to Get High CTRs8:50
- Creating a Format for Your Content10:59
You will understand the value of a consistently formatted email subscription.
- Attaching a Person to Your Email Communications6:47
- Revision
- ESP’s Role in Email Marketing5:57
- Spam and Blacklists11:48
- List Hygiene6:03
- Making an Appointment – Your Audience10:13
You will understand the power of micro-dayparting and how to create a valuable appointment – your audience.
- Revision
- Dynamic Content in Email16:10
- Email Conversion. Converting Clicks to Sales6:29
- The Secrets of Successful Testing in Email11:50
- How to Test Your Subject Lines10:00
You will learn the most effective techniques to test subject lines in your emails.
- Revision
- Final exam
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