Grant Cardone – Mastering Objections

Grant Cardone – Mastering Objections

Salepage : Grant Cardone – Mastering Objections

Arichive : Grant Cardone – Mastering Objections

Grant Cardone is one of the most influential people on social media where he started off selling cars in his early 20s and today his company Cardone Acquisitions is worth over half a billion. Driving fancy cars and flying private jets, Grant Cardone knows how to set his targets and achieve them.

Last year I was browsing the internet and came across Grant Cardone’s advertisement on Playbook to Millions. I wrote an article about it here. I’ve read his books in the past but this was the first time I tried his actual course.

I thought the course as absolutely sensational for the material in that course isn’t found in most mainstream wealth creation products. Eventually, Grant Cardone released a new course called “Mastering Objections” which is primarily focused in people who sell their way through life.

We’re all sales people mastering objections

In effect, we are all salesman. We all have to persuade someone our idea. Whether we are convincing our SO which restaurant to go to, persuading our boss to give a promotion, persuade someone you like to go out on a date with you, sell prospects our products and more.

As we convince someone to go our way, we are usually presented with a series of “complaints” or reasons why not to do it, hence this is called “objections”.

It’s important to learn how to master objections for if you don’t know how to do this, you’re simply not getting what you want in life.

If you approach a prospect to offer your products and he/she comes back and says “we don’t have the budget” or “I’ll think about it” normally people would back off and wait for the prospect to call them back.

My experience in handling objections

For many years, objections used to hold me back until I started learning how to master them. I realised that the comments that you receive back are not rejections, they are simply objections and they can be handled.

For example, I used to sell a lot of online marketing packages to potential customers. I would normally hear the objection “we don’t have the budget” and that would be enough for me to accept it and walk away. But after learning how to manage that objection, you can switch it around and get the prospect to sign anyway.

I remember one time the customer said “we don’t have the budget” and I sat there thinking that it’s just an objection so I handled it like a boss. 2 weeks later, the customer signed up a few thousand dollars even though they “didn’t have the budget”.

Objections given by customers are usually not real and you need to really isolate the real issue because you handle it. Grant Cardone teaches you how to do this.

I’m usually skeptical when it comes to products, but after applying only a few principles from Grant Cardone’s Mastering Objections Course, I was able to bring in several thousands of dollars in new services by handling customer’s objections.

A skill that can be learned

Mastering objections is simply a skill and it can be learned. Just like riding a bike or learning how to cook a new recipe, it just takes practice and time to get used to it.

At the start, you may stumble on your words but once you get the hang of mastering objections and you actually close a sale using the principles, it becomes an adrenaline rush.

Course Outline

The Mastering Objections Course is a jam packed course and Grant Cardone always delivers huge content. Grant gives you the following in this course.

Mastering Objections ebook

In this great book, Grant Cardone covers a ton of content that lets you handle objections like a boss.

He covers the following:

• Importance of Mastering Objections
• Steps to Mastering Objections
• Types of Objections
• 4 Secrets About Objections
• Objection Defined
• Sales Objection Defined
• Steps to Determine Valid / Invalid Objections
• Drill for Handling Objections
• Biggest Mistakes in Handling Objections
• Complaint Defined
• Objections vs Complaints
• Golden Rule of Objections
• Secret to Handling Objections
• Objection Writeup
• Objection Examples
• Rules of Handling Objections in Negotiations

Mastering Objections Common Objections Videos

Grant Cardone gives you a series of short videos that show you how to handle common objections and close the customer.

Here’s the list of videos you receive:

• Affordability Close – Making Things Affordable
• Affordability Close – I will be the first to say
• Affordability Close – Very few people think they can
• Money Close – Agreement Close 1
• Money Close – Agreement Close 2
• Money Close – Agreement Close 3
• Money Close – Budget Close 2
• Payments – Can’t afford not to buy
• Payments – How do you make sense
• Payments – What reasons can you find
• Stall – Going to wait
• Stall – Spouse stall close
• Stall – Think about it close
• Stall – Unavailable party close
• Time – Sooner or later close

Mastering Objections Live Seminar

This was a very memorable seminar. Grant Cardone recorded a live seminar where he spoke for 4 hours teaching you everything. Due to the time difference in Miami and Sydney, I had to wake up at 3am to watch the live seminar.

It was really entertaining and informative. I always enjoy Grants jokes throughout his live presentations. I tuned in and watched the entire seminar.

In the live seminar, Grant receives a ton of questions from his followers about handling objections and he answers them all. He also goes through the foundations of mastering objections and outlines them all step by step.

At the end of the seminar, Grant gives you the entire recording as part of the mastering objections course.

Huge value.

Mastering Objections Play by Play Breakdown Video

To me, this video is pure gold. This 45 minute video is a live video that was recorded on how Grant was handling objections from a customer on the phone.

Grant walks you through the entire video recording and explains step by step why he said what he said and reasons for doing this etc. This was a real eye opener because you get to see how a live call takes place and how by simply mastering objections, you pick up the cheque.