Growth Hacker Marketing: The Course

Growth Hacker Marketing: The Course

Salepage : Growth Hacker Marketing: The Course

Arichive : Growth Hacker Marketing: The Course

A Short Course Primer on the Future of PR, Marketing, and Advertising

After launching Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising I’ve had a lot of executives, marketing students and budding entrepreneurs ask about how to exactly apply growing hacking to what they’re doing.

I know the real way to learn, is to do it. Ideally it’s set up as some type of apprenticeship program where you can work with someone experienced who knows what they’re doing.

A lot of my Growth Hacker Marketing Primer was focused on the mindset of growth hacking and each of the steps you’ll go through to iterate. Many struggle with this initially: how do I apply these new paradigms I was learning?

So to help bridge the gap, I decided to create a way to interact with the content that’s a bit more interactive–a place to get your hands dirty, a course.

Now part of this is a bit selfish actually. I think publishing and the way we interact with content is changing, so I’m excited about the possibility of courses as a way to increase the actual ability to see the impact of what I’m doing rather than just seeing some Amazon reviews.

Creating my own course gives me that ability to be really analytical about what content you’re actually engaging with in a much easier way.

When I first launched Growth Hacker Marketing, it started as a simple $2.99 eBook, which I later adapted into a full on published book. This helped me get a sense of whether there was actually demand for the book.

Here are what a few people have had to say about the book:

“Pragmatic and actionable…if you’re tasked with growing a company, you can’t afford not to read this book.”

Course Curriculum

Introduction to Growth Hacking

 StartWelcome from Ryan Holiday!

 StartAn Introduction to Growth Hacking (1:34)

Four-Step Framework

 PreviewStep 1: It Begins with Product Market Fit

 StartExercise #1 (0:58)

 StartStep 2: Finding Your Growth Hack

 StartExercise #2 (0:34)

 StartStep 3: Turn 1 into 2 and 2 into 4—​­Going Viral

 StartExercise #3 (0:40)

 StartStep 4: Close the Loop: Retention and Optimization

 StartExercise #4 (1:18)

 StartConclusion (0:34)

Growth Hacking in Practice

 StartMy Conversion: Putting the Lessons into Practice

 StartCase Study: The Growth Hacker Marketing Book

 StartDisrupting How Best-Sellers are Made: Apply Startup-style Growth Hacking To Publishing

 StartFrequently Asked Questions