Julius Fedorovicius – GA4 Two Google Tag Manager Courses Bundle
Arichive : Julius Fedorovicius – GA4 Two Google Tag Manager Courses Bundle
16.7 GB
Unleash the power of Google Tag Manager to tackle complicated online tracking problems. GA4 samples and server-side tagging are now included.
Designed for: Intermediate users who aspire to advance to the level of GTM professional.
9 hours of primary content plus 4 hours of server-side tagging
The most recent update was on May 28th, 2021.
What will you discover in this course?
This intermediate/advanced Google Tag Manager course will teach you:
– The inner workings of the data layer
– How to gain access to website custom data (when a developer is too busy to help)
– Creating Advanced Triggers
– An overview of technical subjects and how to use them in GTM.
– How to cope with technological issues like iFrames
– How to Test Your Setup Properly (no, Preview and Debug mode is not enough)
– GA4 Ecommerce Setup Instructions (from planning to implementation)
– How to set up server-side tagging in GTM, how to optimize it, and how to use it.
A current, interesting, and highly practical training with assistance
This appears to be a rather low threshold for an online course, doesn’t it? However, it appears that many Google Tag Manager courses on the market struggle with this.
If you find a course bundle or an extended training program that appears to be a good value, find out when their GTM course was last updated (s). Things are different at Analytics Mania, and you might be shocked. This course is called:
– Constantly updated – Packed with practical lessons that you will use on a sandbox website
– With simple explanations of difficult subjects
– With a step-by-step procedure (not just filled with random tutorials)
– With time-saving tools (exclusive templates and checklists)
– With the instructor’s and other students’ assistance – With lifelong access (no deadlines and expiration dates)
– Taught by one of the world’s best GTM practitioners
Do you want to know more? Continue reading.
Those aspiring to be GTM professionals
You will be able to: – Accelerate tracking implementations/updates, making them simpler to scale after finishing this course
– Make it easier and more effective to communicate with developers.
– Establish a good testing procedure to avoid costly errors.
– Develop internal routines in your organization to make data control simpler to manage. – Gain confidence in technical phrases (if you don’t consider yourself technical yet).
– Overcome difficult web tracking hurdles
– Prepare for a future in which tracking configurations will grow more complicated and powerful as a result of things like server-side tagging.
Take your website tracking to the next level by utilizing Google Tag Manager. This course will assist you in doing so. It’s time to take your game to the next level.
For those interested in preparing for the future of web analytics
The digital analytics market has altered dramatically in recent years (for example, Apple’s ITP, privacy legislation, the release of Google Analytics 4, and so on). And the pace is not slowing down.
Don’t fall behind. Keep your mind sharp and current.
This course can assist you in this regard, for example:
– You will learn how to set up Google Analytics 4 Ecommerce (from A to Z)
– Other instances (using Google Analytics) will likewise employ GA4.
– Discover how to configure server-side GTM installations (that will increase the quality of your data collection)
Are you still use Universal Analytics? That is not an issue! Enroll now and you’ll receive the previous version of this course, which includes Universal Analytics examples (including Enhanced Ecommerce setup).
What should you anticipate from this course?
There are nine modules.
More than 60 videos delving into the inner workings of Google Tag Manager. Everything you need to know to declare yourself a skilled GTM specialist.
Ecommerce module dedicated to GA4
One of the course’s nine primary modules is solely dedicated to the setup of Google Analytics 4 Ecommerce using Google Tag Manager. It is hard to study this subject thoroughly with a single 20-minute video. There are several intricacies to be aware of. The module lasts 2 hours.
Two modules on server-side GTM configuration
Server-side tagging is a strong yet difficult subject. These two modules will be useful if you (or your firm) are serious about data collecting and want to increase its quality. You’ll start with the basics and work your way up to more sophisticated solutions.
Practical activities and a website sandbox
This is not a “sit back and watch” course. Because doing is the greatest way to learn, you will be required to do practical tasks on an actual website (you can use either your own site or a sandbox website provided on this course). Please keep in mind that you will need to utilize your own website and domain for server-side tagging classes.
Quick tests
There is a small quiz at the conclusion of each module to test your knowledge. It’s an excellent approach to guarantee that you’ve gotten the most out of your courses.
Resources that are beneficial
You’ll have access to my checklists and other downloadables to help you become more productive with Google Tag Manager. I utilize them on a variety of tasks.
Access to the course for life, with free updates
Your purchase of a Google Tag Manager course includes lifelong access to the training materials. You can return to this page at any time to review a specific course topic. When the course is updated (e.g., a new lesson or re-recorded module), you will receive it immediately and for free.
Is this Google Tag Manager training suitable for you?
This course is intended for intermediate Google Tag Manager users who wish to learn more about the tool. Before taking it, you should be familiar with fundamental concepts such as tags, triggers, variables, the data layer, preview and debug mode, and tracking standard interactions and conversions.
This course is for you if: – You’ve been using GTM on a regular basis for at least the last 6 months. It is suggested that you have finished my GTM for Beginners course (or something of a similar level).
– You are not scared to master technical topics such as HTML, CSS, DOM, RegEx, and so forth.
– You want to be a GA4 ecommerce installation specialist.
– You want to begin utilizing server-side GTM to increase data collecting – You want to ensure that your tracking system is stable and tested – You want to understand how to access custom data on a website without the assistance of a developer
If you want to learn how to track mobile apps or AMPs, this course is not for you (accelerated mobile pages). This course only covers standard website tracking techniques.
– You are terrified of learning technical topics such as HTML, CSS, DOM, and so on.
– You believe GTM can/should completely replace developers in your projects.
– You’re just starting to learn GTM \s- You expect to learn JavaScript here. Even though we will be definitely using JS code snippets, they will be ready-made. There is still a lot for you to learn in GTM, even without JavaScript.
This course is on-demand. You can learn at your own pace and apply new knowledge in your own GTM account.
Your instructor
Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses. Julius has been actively publishing articles on analyticsmania.com, a blog that has been recognized by Google and other peers in the industry.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online GTM courses.
Course curriculum
Module 1: Refresher. Overview of GTM
Let’s have a really quick reminder of what Google Tag Manager is and how does it work. That way, we’ll all be on the same page and ready to proceed. Topics covered: \s- What is GTM?
– What are tags, triggers, variables?
– What is a Data Layer and Auto-event tracking?
Module 2: An in-depth look at the Data Layer
Beginners should already know what Data Layer is. However, there’s much more under-the-hood that you should know as well. Topics covered:
– Data types in JavaScript. How is that related to the Data Layer?
– Data Layer essentials
– What is Data Model in Google Tag Manager?
Module 3: Accessing custom data on a page (without developer’s help)
The most robust way to get custom data is to ask for developer’s help. But sometimes, that custom data might be already available on a page. You just need to know how to access it. And this module will show you various tips and tricks, including: \s- Getting data from the URL \s- Getting data from website elements, and more
Module 4: Triggering + CSS Selectors
Let’s take a deep dive into the event tracking with GTM + how can this be enriched with CSS selectors. Topics covered: \s- Trigger essentials + some tag firing settings/options
– CSS Selectors in GTM triggers (+introduction to CSS Selectors)
– Testing CSS Selectors \s- An easy way to learn CSS Selectors
Module 5: Additional technical topics in GTM
This module explains more technical but still very important topics. Topics covered:
– iFrame tracking \s- Regular expressions
– Persisting data across pages with cookies, local storage
Module 6: Proper testing and debugging
Any tracking implementation is useless if it’s not properly tested. In this module, we’ll take a look at various tools, tips, and tricks that will improve your debugging skills and will help you create a solid GTM setup. Topics covered:
– Preview and Debug mode (in-depth) \s- The main principle of GTM testing and debugging \s- Developer tools in Google Chrome \s- Useful browser extensions (and how to use/apply them in action)
Module 7: Google Analytics 4 Ecommerce (via GTM) (via GTM)
This is NOT just a general 20-minute overview of how things should work. GA4 Ecommerce setup is difficult and includes many nuances. This module will take you through the entire process of the implementation via Google Tag Manager. Topics covered: \s- Introduction to Ecommerce tracking \s- Overview of an implementation process
– Planning \s- Preparing a task for a developer \s- Google Tag Manager configuration \s- Testing and debugging \s- Best practices
– Reusing the GA Enhanced Ecommerce data in GA4
Module 8: Server-side tagging in Google Tag Manager \sServer-side tagging is for those who look at the data collection seriously. It offers a lot of benefits that will give you more control and allow you to collect data with higher accuracy. Topics covered:
– The benefits and drawbacks of server-side GTM \s- Key components of server-side GTM
– How to create your first setup with GA4
– How to test everything properly
Module 9: Going further with server-side tagging
Once you configure your first setup, it’s time to dig deeper, optimize, and improve. Topics covered:
– Loading GTM and GA from your own server-side setup (this will improve tracking accuracy) (this will improve tracking accuracy)
– How to rewrite cookies from server-side (to extend the lifetime in the context of ITP) (to extend the lifetime in the context of ITP)
– Optimizing your setup
– Sending data to other systems (like Facebook Conversions API) (like Facebook Conversions API)
– Migration to SGTM, etc.
