Proven FB Strategies, Scale FB Ads

Proven FB Strategies, Scale FB Ads

Salepage : Proven FB Strategies, Scale FB Ads

Arichive : Proven FB Strategies, Scale FB Ads

Everything changes rapidly when it comes to making Facebook ads work, which makes scaling Facebook ad campaigns all the more challenging.

Not only do you have to adapt your strategies and tactics for changes in Facebook’s Ads Manager and updates to the Instagram algorithm, you also need to consistently change your ad creatives. It’s a constant cycle of developing winning campaigns and fighting ad fatigue.

The more time you spend analyzing ads, audiences, and metrics, the more impossible the task of scaling Facebook ads seems. But don’t worry…

I’m going to show you proven scaling strategies that you can put into action today.

Before you get started, I recommend reading our Facebook Ad automation guide, as a lot of scaling strategies I’m going to cover will require some familiarity with Facebook’s automated rules and how they work.

If you’re new around here, Revealbot is a Facebook Ad Automation Tool that takes Facebook’s native automated rules to the next level. You won’t necessarily need Revealbot to execute any of these strategies in this guide, but I’ll show you how Revealbot can make it much easier, precise, and effective for scaling your campaigns.

In this guide: 7 Ways to scale Facebook ad campaigns

1. Test New Lookalike Audiences
2. Test New Interest Audiences
3. Slow and Steady 20% Budget Increases
4. Duplicate Successful Ad Sets
5. Duplicate Unsuccessful Ads
6. Securing the lowest manual bid
7. Automatically Increase or Decrease Ad Set Budget Based on Performance

Scaling tactic #1: Test new lookalike audiences

Facebook lookalike audiences are completely new audiences Facebook can create by finding similar people from a given a seed audience. For example, you can have Facebook create a lookalike audience from a CSV list of customers you upload. Lookalike audiences are very powerful for finding new audiences.

Here’s some lookalike audiences you can test:

Purchasers from pixel

This lookalike audience is being built from purchasers with only a 1% audience. The audience size percentages range from 1-10%. A 1% lookalike audience consists of the people most similar to your seed audience. A 10% lookalike audience creates a bigger, broader audience. So in theory, 1% contains new profiles who Facebook thinks is most likely to convert.