Rainmaker – The Showrunner Podcasting Course

In an era of content abundance, what makes a podcast remarkable?

What makes it stand out above others? What makes it an irresistible choice for content consumers who are choosing where to spend their time?

Authenticity. Usefulness. Sustainability. Profitability.

When your show has all four elements, the people in your audience will find it remarkable, and so will you. They’ll connect with it, and so will you. They’ll spread the word proudly, and so will you.

The loyal audience you develop, and your commitment to serving your listeners, will become your unfair business advantage.

• Authenticity

  People need to feel a connection to the content they consume and to the people who create it. How do you, as a showrunner, create this connection? You dig deep to understand yourself, dig deeper to empathize with your audience, and then find the intersection between the two that moves your audience toward their goals.

• Usefulness

  In addition to connecting, listeners need the investment of their time to pay off in the form of education, entertainment, inspiration, or a combination of the three. (And by the way, poor audio quality gets in the way of all three.

• Sustainability

  This is the simplest element of a remarkable show to explain, yet the most difficult to achieve. Hence why the vast majority of podcasts never make it past seven episodes. You have to show up, show up reliably, and show up reliably over time because audiences want the content they connect with to be consistent and reliable — located where and presented when they are conditioned to look for it.

• Profitability

  You, the showrunner, need to get something out of the experience of producing your show to stay committed to it. This can mean direct profit generated from subscriptions for advertising, indirect profit from advertising your own products or services, or intrinsic profit in the form of connection and fulfillment that only you can measure.

These are the four essential elements of a remarkable show.

When you are running such a show, you connect with your audience in a way that cannot be duplicated by any other content medium, not in this ever-emerging age of on-demand audio content.

And a remarkable show is well within your grasp, no matter what level of experience or technical know-how you feel you currently possess. Don’t worry about that.

We’ve got all the tools, tips, and tutorials you need to develop, launch, and run your remarkable show.

Here’s what we need from you, so that we know you are a good fit for this course: Affirmative answers to three simple questions …

• Do you have a desire to connect with an audience about a topic that is important to you?
• Will the content you share educate, entertain, or inspire the people in your audience?
• Can you commit to creating content consistently and reliably so that your audience has a chance to grow?

Did you answer “yes” to all three? Then you’re ready to create a show that is authentic, useful, sustainable, and profitable.

The end result will be a master showrunner with a remarkable podcast.