Sarah Doody – UX Portfolio Formula

Sarah Doody is a user experience designer, product strategist, and entrepreneur. She works with companies of all sizes and stages to help them create the first version of their product or optimize a product already in market. Her clients have included WeWork, Domino Magazine, General Assembly, Blue Apron, Fatherly, Happify, Sling, CitiBike, and more.

She is the founder of The UX Portfolio Formula, an online course and community that helps UX professionals create, cultivate, and achieve their career goals. In 2 years, over 1,300 people have been through the program and many have been hired at companies including Home Depot, American Express, Google, Microsoft, Harvard, Salesforce, Deloitte, GM Financial, Dell and many more.

Sarah frequently speaks on the topics of User Research, Storyboarding & Storytelling, and Product Development. She has given talks and workshops around the world including UX London, StartCon in Australia, UXLX in Portugal, AIGA National Conference in Minneapolis, The Family in Berlin, INDUSTRY in Cleveland, Productized in Portugal, and many more.

She is a contributing author to UX Magazine, InVision, UX Mastery, UX Matters, and has been published in the New York Times. In addition, she co-developed the curriculum for and taught General Assembly’s first 12-week User Experience Design Immersive.

Sarah founded the popular UX newsletter, The UX Notebook, and has grown the audience to over 13,500 subscribers.

UX Portfolio Formula is an online UX portfolio course lead by Sarah Doody. In 2011 Sarah co-created the curriculum for and taught General Assembly’s very first UX 11-week UX immersive in NYC.

Sarah’s mission is to help UX professionals realize their full potential and land their dream jobs by helping them apply UX to the careers.

It all started when Sarah recognized a huge problem, UX bootcamp and education programs are not equipping students to successfully enter the job market.