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Sean D’Souza’s Pre-Sell: How To Get Customers To Buy, Long Before They Pay
Salepage : Sean D’Souza’s Pre-Sell: How To Get Customers To Buy, Long Before They Pay
Arichive : Sean D’Souza’s Pre-Sell: How To Get Customers To Buy, Long Before They Pay
What if you put in time and effort to create a product to sell, but no one buys?
Trying to sell a product or service is a slightly terrifying ordeal. What if you’ve put your hopes and dreams into a product and are left with nothing to show for it?
To be perceived as an expert you need a product or service
So you go through all this work to create your product or service, launch it, and sit there with expectant eyes to see results. You don’t want to sell just a few products–you want to sell at least a decent amount to justify your efforts. But imagine, nothing happens. The results you anticipated simply don’t materialise.
After all the anticipation for the big day; after all the time and effort of preparing for the big day; after all the hopes of this launch giving your business a boost, you only sell one, two, or maybe none.
You start questioning yourself. Did you mess up the pre-sell? Or was the product the problem? You feel lost because you don’t know where things went wrong, why they went wrong, nor how to fix them.
If only you had a reliable, well-tested system in place to prevent the let down
A step-by-step guide that would give you clear directions to know what to do, when to do it, why you should do it, and how to do it. That way you’d have confidence during the whole process–every step of the way. To be able to release something for sale and have it quickly sell would be a huge confidence booster that you’re on the right track.
Presenting The Art of Pre-Sell: How To Get Customers To Buy, Long Before They Pay
The simple reason why customers don’t tend to buy products and services quickly, is because they need time. Time to think, evaluate, mull over, discuss. And having a pre-sell system in place gives them this time. But if it were simply a question of time, everyone could talk about their product or service in advance and expect a customer stampede, right?
The Art of Pre-Sell shows you that timing is just one element. There are several elements along the way, some tiny, some bigger, that you need to put in place to create the reliability factor of customers desperately wanting your product or service on the date of the launch
You don’t have to be popular or extremely successful to pre-sell efficiently
Let’s face it, our world has gone back to the year 1920. Back in 1920, most people lived in distant places. To get any kind of marketing or advertising was incredibly difficult.
And today we’ve come full circle. Facebook, Twitter, Bitter, Litter and all those squillions of sites have pretty much ensured that the audience is incredibly torn up into tiny bits. Because customers are so dispersed, it’s important that you’re able to sell your product or service to an extremely small list.
But how small is small?
Back in the year 2009, we had a list that bordered around 20,000 subscribers (wait, wait, this story gets better). And we needed to launch a copywriting course online. So we did what we’d always done. We did the freebies, did the teleconferences, blah, blah, blah. And guess what? Four people signed up after spending weeks of promoting the event.
Four? Yes, four.
We’d been in the business for 7 years already; had a rock-solid reputation; were (and still are) amongst the top 100,000 websites in the world. And we got 4 people. And yet, in 2013, that very same course sold out in 25 minutes! We did no joint ventures, no affiliates, no advertising, no publicity. And our list consisted of just over 400 people.
Granted those 400+ people are members of 5000bc (our membership site), but there’s where the but, but, but stops.
- In 2009, the Article Writing Course took weeks to sell out. In 2010, it took 55 minutes.
- In 2008, the California workshop took weeks to fill a room of 35 people. In 2010, we filled 70 seats in a week.
- In previous years, ebooks would sell at their own pace. In 2010, we sold $50,000 worth of a single product over a weekend.
It was a lightbulb moment!
At that moment, we figured out we didn’t need the entire list. We didn’t need to do what everyone else did. We needed just a few people who were interested in our product. And the best part is they didn’t need to be interested to begin with. We could, with our system and patience, cultivate that interest, so that on the day of the launch things would work out like we’d expect. Yes, we’d cracked the pre-sell code!
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