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Stefania Mereu – Building Data-Driven Personas
Salepage : Stefania Mereu – Building Data-Driven Personas
Arichive : Stefania Mereu – Building Data-Driven Personas
Building data-driven personas
Customer personas can really drive your business forward – if you base them on data, not fluff and subjective ideation.
This course will teach you to combine qualitative research with quantitative methods to build truly representative personas in a research-based method that is both fast and rigorous.
In just 8 sessions, you’ll be able to…
- Build truly representative and effective personas based on research.
- Quantitatively segment your customer or user base.
- Conduct successful interviews to integrate qualitative data into your personas.
Learn how to build strong personas and actually put them to use.
In this course you’ll learn to identify elements of good personas, and provide you with actionable ways to incorporate them in your organization.
The course will also outline the difference between two different approaches in building personas—data-driven vs. hypothesis-driven. You will learn the advantages and disadvantages of each approach and understand which circumstances make one method more appropriate than the other. You’ll also learn to optimally combine qualitative research with quantitative data.
Lastly, you will learn how to package and market your personas in your organization.
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