Twitter Traffic Syphon – How To Use Twitter Ads to Generate New Leads And Sales

Twitter Traffic Syphon – How To Use Twitter Ads to Generate New Leads And Sales

Salepage : Twitter Traffic Syphon – How To Use Twitter Ads to Generate New Leads And Sales

Arichive : Twitter Traffic Syphon – How To Use Twitter Ads to Generate New Leads And Sales

Twitter has useful resources to help businesses both large and small with lead generation.

I’m sure you’re familiar with Twitter’s general search panel.

It’s the search bar you’ve been using to find users, hashtags, businesses, and pretty much everything else on the platform.

The general search results aren’t terrible, but it’s not ideal for generating leads.

Twitter has roughly 328 million users across the globe.

With other social media platforms like Facebook, Instagram, and Snapchat on the rise, many people believe that Twitter has lost its popularity.

The graph, on the other hand, says otherwise. Twitter’s user base is at an all-time high.

On average, there are about 6,000 tweets every second on Twitter. That’s over 350,000 tweets per minute and 500 million tweets per day.

There are roughly 200-billion tweets each year.

Think of it like this: that’s 200-billion pieces of consumer information.

Are all of these tweets relevant to your business? Of course not.

The key is figuring out how to find the ones that are.

That’s where Twitter’s advanced search queries come into play.

You can find out who’s talking about topics regarding your:

• Business
• Industry
• Products
• Location
• Competition

Bu that’s just the tip of the iceberg.

I’ll not only show you how to use Twitter’s advanced search queries, but also how they can generate leads for your company.

I also have a helpful guide for beginners about generating sales through social media.

Understand how your customers are using Twitter.

Before you can effectively use the advanced search queries, you need to get a better grasp of who’s on Twitter and what they’re using it for.

Here’s a breakdown from Business Intelligence about Internet users on Twitter.

What are all of these people tweeting about and how can you use it to your advantage?

These are some statistics from Brand Watch that cannot be ignored.

About 80 percent of users have mentioned a brand by name in a tweet.

Roughly 54 percent of users have retweeted content, visited a website, or searched for the brand after seeing the name mentioned on Twitter.

And 60 percent of customers on Twitter expect companies to respond to their questions within one hour.

After a positive interaction with a business on Twitter, some 76 percent of customers are likely to recommend that brand.

What does all of this information tell you?

Obviously, customers want to interact with you and your business on Twitter.

These interactions are a great way to generate leads.

On average, consumers follow six or more brands on Twitter.

Why do users follow businesses? These are the top reasons.

If you can get users to find and click on your profile, they are more likely to follow you if you’re offering the things listed in the graph.

Make sure your Twitter profile has:

• Discounts
• Promotions
• Free giveaways
• Entertainment
• Sales updates
• Exclusive content

Twitter users love to engage brands with tweets because it gives them a direct line of communication with the company.

You can use this information to your advantage.

It’s imperative that you respond to users that are engaging your company on Twitter in a friendly tone, with helpful information in a timely fashion.

These engagements can generate more traffic to your Twitter profile and ultimately increase the traffic to your website.

Here’s a video where I discuss other untapped traffic opportunities.

Added traffic to your website is a great way to generate sales, add subscribers, and increase your conversion rates.

Use advanced search queries on Twitter.

So we’ve established that your current and prospective customers are using Twitter to engage with brands and discuss different products.

We’ve also outlined the importance of your interaction with these consumers once they find you.

The majority of Twitter users are active at least once per day.

Over half of these users tweet daily.

It’s time for you to find the users and tweets that generate leads for your business.

Here’s a step-by-step guide to using the advanced search queries on Twitter.

Step #1: Use the general search bar on your home page.

This search bar is always at the top of your Twitter page.

Type something into the search bar to get started.

Step #2: Click the “Advanced search” option.

If you search for my name, your screen will look like this.

You’ll see a link to my Twitter profile and some related searches based on my tweets and interactions.

On the left side of the screen is the “Advanced search” option.

It’s located at the bottom of the “Search filters” section.

Click the “Advanced search” link.

Step #3: Type in the keywords you want to search for.

Notice the difference between these search options and the general search bar from earlier.

Clearly, the advanced search is much more detailed.

Fill in the first part of the form with words, phrases, and hashtags that are associated with your business.

If you’re a new company that’s still growing in popularity, you may not have people talking about your brand specifically.

However, you can still use this advanced search to look for terms that your potential customers might be tweeting about.

For example, if you have a website about bicycles, you can search for terms like bikes, wheels, road bike, speed bike, mountain bike, bicycle race, etc.

If you’re struggling to come up with search terms outside of the obvious parameters, read my guide about conquering keyword research to help you out.

Step #4: Search for specific accounts.

You can also add user accounts to your advanced search query.

Add your company’s profile to this search, as well as your competitors.

You should include your local competition and broad competitors on a larger scale as well.

Adding user accounts to your advanced search queries can give you a better understanding of how your consumers are interacting with your competitors.

You can learn from your competition’s mistakes and take notes from their successful interactions.

You need to become an expert with keyword analysis.

Step #5: Add a location to your search.

You can also add geographic locations to your advanced search.

If your location is disabled, simply click “Location disabled” to access the prompt with an option to turn it on.

Local businesses should restrict their location search to their specific area or region.

If you’re a national or global brand, you can expand this search to other geographic areas based on your marketing goals.

You can find tweets from specific:

• Countries
• States
• Areas
• Cities

For example, if you’re looking to grow your customer base through marketing efforts in Southern California, simply add that location to your search query.

Step #6: Narrow down the dates.

Tweets from 2010 are probably not useful or relevant to your lead-generation strategy.

Narrow down the dates to optimize your search results.

Look for recent tweets that are fresh in the consumer’s mind.

Search for the last week, month, or year at the most.

Narrow down your searches

Just because the Twitter advanced search forms give you so many options to search for, it doesn’t mean you need to go over the top with every search.

Use the advanced search to coincide with your marketing goals.

Let’s say you have a bicycle shop in Austin, Texas.

Searching for tweets from anybody in the state of Texas who mentioned the word “bike” or “bicycle” in the last year probably won’t generate too many leads for you.

Part of your marketing strategy might be increasing the revenue of your bicycle repair department.

In this case, you can use the sentiment search option to generate leads.

The example above shows tweets that include the word “work” with a sad face.

You can apply this same concept to your bicycle shop’s lead-generation strategy.

Search for the word bike with a sad face in the city of Austin, Texas.

Narrow the search results to the last week.

Now you’ll be able to find everyone tweeting in your city that has a problem or sad emotion relating to their bicycle.

Respond to their tweet offering to help.

Follow the prospective customer’s profile. They might just follow you back as well.

About 67 percent of Twitter users are more likely to shop from companies who they follow.

Don’t be afraid to add an image or link to your reply, either.

Tweets that include image links have a 200 percent higher engagement than tweets without images.

And 86 percent of retweets come from tweets that contain links.

Let’s look at some examples.

Here’s a step-by-step guide for how you should handle a potential lead in your area:

Step #1: Reply directly to their tweet.

Look how Comcast replied to this customer.

The customer was tweeting that they were happy with a service representative.

Don’t ignore positive tweets.

Some companies may think they only need to respond to the people complaining.

But that’s not the case. Your engagements with the positive tweets are just as important.