Web Intensive Homestudy 2017 from AWAI

Salepage : Web Intensive Homestudy 2017 from AWAI

Arichive : Web Intensive Homestudy 2017 from AWAI

Master the “7 Most Lucrative” Web Writing Projects… and Transform Yourself into an In-Demand Web Writer… in as Little as 3 Days…

All from the Comfort of Your Own Home!

I’m so confident these strategies will work for you, I’m backing this with my name and 100% guarantee.

Dear Writer,

Every February, I meet with a small new group of aspiring web writers in my hometown of Austin, Texas…

Along with some of the best “heavyweight” web writers in our business — people like Brian Clark, Ryan Deiss, Nick Usborne, Brian York, and others.

We do this for one reason…

To deliver the ultimate “crash course” education in web copywriting.

This event is called, “Web Copy Intensive”…

Just like the name implies, it is intense…

Intensely focused, that is.

This year, we identified the “7 most lucrative” and in-demand projects web marketers need help with today — and invited top experts to show how to become skilled in ALL of them… in only three days.

And even though you couldn’t be there…

Our exclusive Home Study Program means you don’t have to miss out on the web copy secrets handed out by some of the best in web writing — or on the chance to transform yourself into an in-demand web writer in a short amount of time.

Make no mistake.

Web marketing is one of the hottest niches in copywriting today. According to Statista.com, web copy will be worth an astounding $82.86 billion in 2017. And, that’s just in the U.S.!

Global digital ad spending is expected to reach $191.85 billion in 2017.

Recently Bill Bonner, President of Agora Publishing said, “This past year alone, my company paid out over $5 million in writing fees and royalties to a handful of copywriters. And you know what? I’m happy to do it. Why? Because a good letter is the ‘engine’ of my business.”

So, if you’re looking for a niche — the Web has it all:

Huge demand…

Fun projects…

Big money…

And tons of opportunity.

Just take a look at what you can make once you master the “7 hottest web writing projects” covered at this year’s Web Copy Intensive:

1. Funnels. By combining several writing projects together, you can create complete sales and conversion funnels for your clients. For instance, with just PPC ads, landing pages, and follow-up emails — all of which you’ll learn about — you can expect to make upwards of $4,350 per funnel! And if you manage the entire process, you could negotiate royalties on each sale.
2. Pay-Per-Click Ads. Writing just one ad (of only 95 characters) can pay $75-$350… and most clients need dozens of ads! Plus, you can manage their entire PPC campaign to earn up to $6,000 per month.
3. Emails. For these short, fun projects, you can expect to make $150-$2,000 each.
4. Content Marketing. As an example, one of the most popular content types, a simple e-book, can earn you $2,000-$7,000 each.
5. Social Media. You can bring in $100-$200 per hour monitoring a social media network, like Facebook or Twitter.
6. Blogs. A single 500-word post pays as much as $800. Or create a monthly blog Editorial Calendar and you can add another $500-$800 per month.
7. Websites. A single page pays $700-$1,200. Or help your client with a full “Site Audit” and make $1,500-$3,000 for a few hours of your time.

And, I’ll tell you this: these fees are not hard-to-get, “once-in-a-lifetime” fees.

They are the industry standard… meaning clients expect to pay the rates listed above for quality writing… which you’ll SKILLFULLY create by the time you finish working through the recorded sessions from Web Copy Intensive.

Imagine…

With these skills — and only a few hungry clients — you can generate $1,500 to $3,000 writing just a few hours each day.

Or, you can make web writing your “full-time” job and potentially bring in more than six-figures a year taking on these in-demand projects.

How do I know?

Because, as the President of AWAI, I meet attendees every year who go on to enjoy huge success writing web copy…

Les Worley

For example, there’s Les Worley. At AWAI’s 2016 Web Copy Intensive, Les set a daring goal… to double his monthly income within 90 days… and he did it! Les says, “I’m happy to say I hit my goal. My billables for May were 215% of those in February. That makes May my best month ever, by a big margin.”

Rae Robinson

Then, there’s Rae Robinson, who came to Web Intensive while still a college student. She also saw her income more than double after coming to Web Copy Intensive. The following year, her income jumped again — to $61,000. And, the next year, she earned an impressive $82,000! Today, Rae is a full-time in-house writer for the impressive Stansberry Research team.

Henry Bingaman

And there’s Henry Bingaman. Only one month after attending the 2009 Web Copy Intensive, he quit his full-time job as a flight attendant and began his new life as a freelance copywriter. Henry said, “When I first started copywriting, I left a $21,000-a-year job with the big dream of someday earning $100,000 a year. Now I get paid more than $100,000 from a single good project.”

For many aspiring writers, making that kind of money, in such a short amount of time, is a dream come true.

Yet, for those who commit to web writing — and mastering at least one of the seven projects you’ll discover — dreams like leaving behind a full-time job have become quite common…

Regular people — flight attendants, students, and even stay-at-home moms — have gone from nothing to six-figures… or more after learning from the web writing professionals who teach at Web Copy Intensive…

And remember…

Most of the projects you’ll take on as a web writer are easy and fast to write…

No 30+ page sales letters.

In some cases, you’re billing clients for a few paragraphs…

And instead of spending months on a single assignment, many web projects can be finished in a matter of hours.

So, it’s no wonder the Web Copy Intensive is one of the most popular AWAI events of the year.

The only problem is, seating is limited. We only have 60 seats available and they always sell out quickly.

That’s why many people who would like to attend this event miss out.

Others simply can’t make the trip to Texas. Maybe they live internationally. Or have obligations at home they can’t leave. Of course, some simply prefer the quiet and solitude of their own home office.

Which is why there’s so much excitement when we release our “Home Study” version of the event.

It’s every single presentation from Web Copy Intensive, recorded and on-demand.

So you can get the same information the 60 attendees received… but with one big advantage: You won’t have to leave your house.

You’ll see everything that goes on behind closed doors… the exact same training, materials, and copy dissections…

Plus, we’ll even review your copy! Yes, that’s right. You’ll get a chance to receive personal feedback on your web copy. (More on that in a moment.)

The truth is, our Home Study Program is as close to “being there” as you could possible get without actually travelling there…

And, not only can you learn at your own “less hectic” pace… you’ll save time and the expense of making the trip to Texas.

So what will you learn with our 2017 Web Intensive Home Study Program?

In a nutshell — everything you need to be writing today’s most profitable, sought-after web copy projects by this time next week… because live attendees learn all this in just three days, so can you!

So, let’s go over the 7 “In-Demand Projects” you’ll master — and the experts who will show you the way…

Seven In-Demand Web Writing Projects… That Clients Are Ready — and Willing — to Pay Top Dollar for…

This year’s Web Copy Intensive is all about “what’s working online now.”

That means, you’ll learn how to write the fastest growing and most lucrative web copy projects. Web copy that clients are very likely to need in today’s marketplace…

We’ll begin with a solid (and necessary) foundation in web copy…

BONUS Session to Get You Started:

The Fundamentals of Writing and Optimizing Website Copy

“Few copywriters are as experienced in web copy as my friend Nick Usborne, and certainly no one teaches how to write for business websites better.”

— Bob Bly “The Copywriter’s Copywriter” and AWAI Copywriter of the Year

“I’ve now gotten steady work every month to write web content, social media, and email autoresponders. And it all started with Nick’s program. Since I’m really just starting out, I’m bringing in about $1,000-$1,500 a month… but I’m determined to make much more in the coming months!”

— Janice Sakata-Schultz

“Nick is always engaging and has so much knowledge to share — great start to an incredible conference.”

— Judy Garrison

“Nick’s presentation was eye-opening with regards to how much I have to offer in the role of consultant rather than just as a writer.”

— Chris Horrell

“Loved all of Nick’s presentations — very informative and entertaining.”

— Anne Kearney

Nick Usborne

Since 1998, Nick Usborne has focused exclusively on marketing online. He is internationally recognized as a leading expert writing for the Web. His online copy clients include Disney, John Deere, The Getty Trust, the U.S. Navy, The New York Times, America Online, and Intuit.

After hosting Web Copy Intensive for the past 10 years, we understand how important it is to help you get a firm foundation in web copy basics. There’s just no getting around it.

However, we also learned that “basic training” takes time away from the more advanced information and techniques you need to really serve your clients.

That’s why — this year — we’re doing things a bit differently.

To ensure you build the proper foundation in web copy right away, we’ll grant you immediate access to a pre-event session attendees were given to ensure everyone arrived at the live event with a solid foundation in writing web copy.

In this exclusive, bonus foundational video and audio course about the fundamentals of web writing, Nick Usborne will:

• Quickly get you up to speed with the crucial differences between writing for print and writing for the Web.
• Show you how to impress your clients by writing effective homepages, information pages, sales pages, and more…
• Give you an inside look at the most important strategies he’s developed, including 22 master-level optimization tips for website pages, emails, and e-newsletters.
• And much more!

Considering all you’ll learn from Nick, this additional 6-hour fundamental training is like receiving an extra day of Web Copy Intensive — absolutely free!

When you’re finished, you’ll feel fully prepared to jump right into your first Web Copy Intensive event training video…

Web Copy Project #1: Funnels

Let me explain how a “funnel” concept applies to web writing…

Basically, a “funnel” is all the pieces of web copy a prospect sees when making a buying decision. This includes the copy on the form where they enter their email address… all the way to the checkout page. Most funnels even include a follow-up process such as emails.

What this means for you, the writer, is a lot more projects… and higher overall fees. Just think about the fees I mentioned earlier…

• $75-$350 for each Pay-Per-Click (PPC) ad…
• $950-$3,000 per landing page…
• $150-$1,000 per email in a follow-up series…

With just a small funnel that includes only these three essential pieces, you can easily charge each client $1,175 to $4,350!

Can you see how quickly your web writing fees can compound when you focus on several types of copy and build entire funnels?

And, who better to teach you than the funnel master himself: Ryan Deiss…

Creating a Copy Funnel for Your Clients:

Leading Prospects to the Big Sales with Ryan Deiss

“Ryan’s strategies are brilliant — a clear map to big profits for clients.”

— Peter Kavanaugh

“Ryan Deiss’ email machine was extremely helpful/practical.”

— Jewel Pickert

“Ryan Deiss is a hero of mine. His approach to become more than a copywriter was invaluable.”

— Ramona Sharp

“Ryan is awesome! This was the first time I’ve heard him and the info was great! I can see how to translate this info for my own use and my own website.” —

Robbin Crandall

“I didn’t understand web marketing as a whole until I heard Ryan explain sales funnels at the Web Intensive. Thanks to Ryan, I now have a ‘big picture’ understanding of the whole game, and how my copy fits into it. I understand my clients’ goals better than ever, and the individual steps they’re taking to reach them — and I can spot holes where they could be doing better. He’s gotten his hands dirty figuring all this stuff out… and it’s worth every penny to hear him teach.”

— Rae Robinson

Ryan Deiss

Ryan Deiss is the founder and CEO of Digital Marketer. Over the past 36 months, Ryan and his team have invested more than $15,000,000 on marketing tests and generated tens of millions of unique visitors. They also sent well over a BILLION emails, and ran approximately 3,000 split and multi-variant tests.

Ryan is also a popular speaker and consultant whose work has impacted more than 200,000 businesses in 68 different countries.

Here’s a snapshot of what you’ll learn in Ryan’s power-packed session:

• How to craft a selling system to transform strangers into rabid buyers.
• How to build an 8-step “Value Journey” that predictably and profitably turns strangers into friends, friends into customers, and customers into raving fans.
• The exact messaging (both text and imagery) that should always appear at the top of a homepage.
• How to craft a one-sentence “Statement of Value” that makes website visitors exclaim, “TAKE MY MONEY, NOW!!”
• The 4 steps to plugging a “leaky” conversion funnel and increasing the value of existing leads and customers.
• How to use “entry point offers” to maximize your immediate conversion rates.
• … and much, much more.

Ryan will even walk you through effective funnel examples… one designed specifically for the B2C market… plus another for the B2B market!

So, no matter which type of clients you work with… B2C or B2B, you’ll know how to produce effective funnel copy that gets you hired again and again.

Web Copy Project #2: Pay-Per-Click (PPC) Ads

PPC ads are one of the most valuable forms of web copy…

At a rate of $75-$350 per 95-character ad, it’s easy to see why. (That’s shorter than a tweet! And, if you like instant feedback and measurable results, you’ll love writing these short simple web copy projects.)

So, what are PPC ads? They’re the ads that appear right at the top of a search engine’s results page. If you do a quick search on Google, you’ll immediately see several examples. Here’s a screenshot showing PPC ads from Google, which you may already recognize as, “Google AdWords”:

When it comes to PPC ads, your fees don’t end with $75-$350 per ad. Here are two powerful ways to help your client… and earn steady, repeating income for yourself:

• Create a Full PPC Campaign. This involves putting together all the creative for a PPC campaign… keyword research, 10 different ads, a landing page, the welcome page, and a welcome email. Fee: $1,000-$2,500 per campaign
• Manage a Pay-Per-Click Campaign. You can also manage the entire process on an ongoing basis. This includes placing, managing, and continually testing the PPC ads, and then tweaking the copy as needed. Your monthly fee will depend on how many ads your client is running, but you can expect $500-$6,000 per month (or 15% of PPC ad fees spent by client).

Now, you can see why PPC ads are such a desirable (and profitable) entry point for working on all types of web copy…

Powerful PPC, Banner, and Social Ads with Brian York

Brian York

When not in his office, he enjoys all things Apple, traveling, cooking, wine, and spending time with his family.

Brian has served on the staff at Agora Publishing since 2000. He is also part of Agora Integrated Marketing (AIM), a full-service online marketing agency founded in 2015. They are dedicated to helping direct-response publishers grow their businesses with innovative, multi-channel campaigns.

Brian York started his first business at 11 years old, teaching his friends how to code in DOS on an Apple IIe and attempting world domination through a 9600-baud modem. His early love of technology spawned an entire career in direct-response online marketing.

Specializing in paid and organic search marketing — with a passion for the technical intricacies involved — Brian has 16 years of experience. During that time, Brian generated millions of leads and hundreds of millions of dollars for global direct-response publishers.

In this session, you’ll learn directly from Brian York, one the best marketers, teachers, and experts out there today on PPC ads…

I’m willing to bet that you’ll love Brian’s dynamic teaching style as you discover:

• What exactly is PPC (it may not be what you think!).
• The fundamentals of PPC campaigns and other online ads.
• How to write ads: the precise steps needed to win valuable search traffic!

Then, Brian will walk everyone through a workshop and you’ll get to watch as he critiques attendee’s ads.

By the time Brian is finished, you’ll have a solid education in PPC ads… and you can start earning $75-$350 per ad right away!

Web Copy Project #3: Business Emails

When it comes to web copy, emails are one of the most effective ways for businesses to stay in contact with existing and prospective buyers.

Did you know that 72% (7 of 10) of consumers prefer to be contacted by email?

What’s even more surprising is 28% of personal emails are transactional, meaning consumers opted in to receive them.

Last year, email marketing was the most effective digital marketing channel for customer retention in the United States (per the Chief Marketing Officer Council).

Now, you can see why email writing presents such a rewarding writing opportunity. Just look at the interesting (and profitable) types of projects you might do:

• Stand-Alone Emails. Reach out and grow sales with special promotions, invitations, and more. $250-$2,000 per email
• Autoresponder Emails (Also known as a “Follow-up Series”). Deepen customer relationships and/or drive follow-up purchases. $150-$1,000 per email
• E-newsletter/E-zine. Maintain customer loyalty with regular issues filled with tips and offers. $800-$1,500 per issue. (Plus, e-newsletters are sent a minimum of once a month… which means recurring, steady pay for you!)

So, how can you get assignments like these?

We’ve brought in business email pro, Gary Hennerberg, to show you…

Email Copy that Works Today:

Proven, Tested Formulas for Subject Lines and Body Text with Gary Hennerberg

“Gary is a skilled writer, very knowledgeable marketer, and consummate professional. He is one of our most reliable regular contributors, and his copywriting skills shine through in every post. What sets his blog apart, though, is how effectively he can break down complex topics and teach them to readers in an understandable, engaging post.”

— Thorin McGee

“His attention to the specifics of the project as well as out-of-the-box marketing ideas has been very remarkable, resulting in a job superbly done. Thanks to his remarkable copy style, our first email campaign had over a 9% open rate, while industry standard is 3-5%.”

— Raymond Lund,

Marketing List Broker

“Gary is a nationally-respected direct marketing expert. He has presented many times at national DMA conventions and other gatherings, written a book on analytics, and teaches direct-marketing copywriting. I’ve worked with him on countless projects over the past 13 years. He’s authoritative, gets dramatic results for his clients, and his ethics and business practices are impeccable. My recommendation is unqualified.”

— Perry Alexander

Gary Hennerberg

After writing, testing, and reporting on thousands of emails for Target Marketing, Gary is widely recognized as a specialist on email marketing trends that work. He’s also the author of Direct Marketing Quantified: The Knowledge is in the Numbers and Crack the Customer Mind Code: Seven Pathways from Head to Heart to Yes!

Gary is a former marketing and product manager and agency executive. He has reinvented his skills several times in his career, successfully transferring traditional offline marketing principles to online media. He has also created and overseen hundreds of marketing campaigns that have reached tens of millions of households and businesses around the world.

Gary has worked with companies of all sizes, in a wide variety of categories including technology, financial services, gifts, credit, insurance, publishing, membership organizations, and many more. So, Gary knows what it takes to impress clients, win their business, and get results for them.

Here’s just some of what Gary will reveal in your Web Copy Intensive Home Study Program:

• Crack the Email Copywriting Mind Code: Seven Pathways from Head to Heart to YES!
• How to use “intended ambiguity” in your subject lines… and why it’s powerful.
• Using mind curiosity to stimulate opens and clicks.
• Growing your fees by offering multivariate testing strategies to your clients.
• What em