Amy Brann – Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients

“Neuroscience for Coaches achieves the rare feat of simplifying complex ideas and concepts and translating them to meaningful practical action. It is a must-read for any coach seeking to enhance their knowledge, skills and credibility.” (Ruth Stuart, Learning and Development Research Adviser Chartered Institute of Personnel and Development (CIPD))

(Liz Hall editor of Coaching at Work Magazine)

“In my coaching practice, the art of pausing is key. Pausing not to complete my client’s thought process, not to jump in and help – but pausing to allow the client’s resourcefulness to kick in. It was one of the most difficult skills to learn because, as a management consultant, I had always been taught to have the answer and so I resisted not helping. Now as an ‘expert in facilitating selfdirected neuroplasticity’ (as Amy defines coaches in Neuroscience for Coaches), I know I help by not offering my help but rather offering the power of pause. As Amy explains, pause allows the brain to ‘fire and rewire’ and thereby create or reinforce a new neural pathway – that’s actually how resourcefulness kicks in and why it’s so important to hold back. Read this book if you want to understand the science behind the art of coaching.” (Chris Jackson EMCC UK President)

(California Bookwatch, The Sports Shelf Midwest Book Review)

“Neuroscience for Coaches is focused on delivering its promise: to provide insights for coaches, in the language of coaching. Amy Brann blends the latest research in neuroscience with a solid understanding of coaching contexts while regularly posing and answering the question: What can I do with a client now having understood this? A must-read for any coach looking to benefit from neuroscience’s Big Data of the brain.” (David James www.wecommend.com and past L&D Director EMEA for Disney)