Content Marketing – Photos

Content Marketing – Photos

Arichive : Content Marketing – Photos

The concept of “content marketing” isn’t new by any means. In fact, it’s become somewhat of a buzzword in the business world, however most of the education on the topic usually revolves around B2B (Business-to-Business) and online products/services where the goal is to “lead” a prospect into an email sales funnel. The rules are a bit different for B2C (Business-to-Consumer) companies and especially for photographers in specific. Unfortunately there is very little conversation about content marketing as it directly relates to the photography industry and so I thought I’d be one of the first to write a specific, how-to and mechanical look at content marketing for photographers.