Name: Data Driven &amp; Jeff Sauer - Master The Full Stack of Google Marketing
SKU: 1d47be505b31
Price: 197.00 USD
Availability: InStock

Data Driven & Jeff Sauer – Master The Full Stack of Google Marketing

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Google Ads Mastery starts with the basics and quickly dives into the techniques used by long-time, expert advertisers. By the end of this program, you’ll know the techniques needed to run profit-driven advertising campaigns with Google Ads.

What you’ll learn in this course:

Discover how to build your Google Ads account to deliver profit generating data for every ad campaign your run, from day-1
Learn how to use your ad campaigns to find untapped keywords opportunities, so you can get more for your advertising budget
Leverage a proven system to calculate profitable budgets and optimize your bids without wasting money on ineffective tactics
Own a set of checklists that show you which metrics to focus on for management and when to make adjustments in your account, without spending all day inside Google Ads
Build your marketing credentials by earning your Google Search Advertising Certification and passing the test on your first attempt
Set yourself apart from the pack with your Data Driven Google Ads Mastery certification
Decipher the 3 paid search advertising strategies that matter so that you can outmaneuver your competitors and avoid “false-hope” bidding wars forever
Increase your conversions and reduce wasted ad spend using our Data Driven account management techniques

Google Analytics Mastery teaches advertisers, marketers and business owners how to track and measure their website marketing. By the end of this course, you’ll understand how to use Google Analytics to improve your marketing results.

What you’ll learn in this course:
- Leverage our 30-day system to make rapid improvements in your marketing capabilities
- Acquire skills that allow you to gain a deeper understanding of your customers so you can increase your sales and conversions
- Become a strategic thought-leader for your marketing team
- Simplify tracking the metrics and data that matter so can reduce wasted time and lower costs
- Automate your reporting so the answers you need are always in plain sight
- Decipher advanced tracking and learn how to deploy the right data collection techniques for your needs
- Own a set of skills that will become more and more in demand as digital marketing advances
- Set yourself apart from the pack with a Data Driven web analytics certification
- Enhance your marketing credentials by earning your Google Analytics certification
  
  What you’ll learn in this course:
  - Save time and money tagging your website, while reducing tracking errors
  - Upgrade your analytics using three GTM power tools – tags, triggers and variables
  - Add 70+ advertising and analytics tools to your website using code-free tag templates
  - Enhance your website user experience by adding automatic event tracking to discover better ways to optimize your content marketing efforts
  - Measure the real value of your advertising campaigns using conversion pixel templates
  - Prevent your tracking code from going obsolete every time Google makes a change, by putting your Google tracking code updates on tag-template autopilot
  - Test and debug your tracking in minutes, so you can confidently and quickly install your own tracking without having to wait on web development
  - Simplify your analytics, while getting direct access to better data to make better marketing decisions
  - Implement techniques that will add immediate value to your business, increase the ROI of your marketing efforts, and maximize the earning potential of your organization
    
    What you’ll learn in this course:
    
    Create reports that focus on the information your business needs to grow
    
    Simplify your data-driven marketing strategy
    
    Use Google Data Studio to save hours of time on reporting
    
    Consolidate your most important metrics into one dashboard
    
    Deliver reports that build trust with your clients, and inspire your team
    
    Automate your reporting using Google Data Studio and other tools
    
    Use plug-and-play Data Studio dashboard templates for SEO, PPC, and more
    
    Use our ACES Framework to design a marketing strategy that matches your goals
    
    Identify and track KPIs for every stage of your marketing funnel
    
    Use tools like Keyword Hero, Supermetrics, and Zapier to save time, get access to better data, and build more complete reports
    
    Build a live dashboard that reports on your entire marketing funnel
    
    Capture, communicate and share your marketing vision using Google Data Studio

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