Frank Kern – Reframe: How to make the same offer over and over without being annoying or boring

Frank Kern – Reframe: How to make the same offer over and over without being annoying or boring

Salepage : Frank Kern – Reframe: How to make the same offer over and over without being annoying or boring

Arichive : Frank Kern – Reframe: How to make the same offer over and over without being annoying or boring

Success stories had never failed in illuminating many people’s torch of fighting spirit. Admitted or not, everybody admires listening to these picture-perfect kind of tales.

We all love how they ignite some spark into our hearts, and provoke us to push beyond our limits again. And, to envision ourselves in the same exact direction where these triumphant people are precisely moving on is very much encouraging.

In fact, it sometimes shifts our mood from ‘I’m scared to do it. What if I fail? I hate failures.’ feeling to the mentality of ‘I want to try it. I don’t care how many times I fail as long as I do my best. I can do it! If they can do it, so am I! I will do it!’. It’s as if there would be no obstacle that can hinder us from reaching the mountain top.

However, whenever a strong wind is almost putting out the fire of the torch, some people’s inspiration will fade away in a snap. This is when doubt, blame, and regret come in. As a result, we tend to question our abilities, asking, “How did those triumphant people climb the mountain top that fast while I am moving so slow?!”.

We just go back again to the success stories we used to listen to.

This is exactly a cycle of reality wherein people who aim to be successful misinterpret those success stories as a pattern of easy going pathways and calm rivers, without realizing that these stories are real life.

And, in real life, not all stories end with a happy ever after.

It’s not like reading a book and skipping some chapters, and going forward to the happy and exciting ones you would only like to read. Instead, it’s more of reading the conflicts and why did the character arrived at such climax. See, the truth is, we make our own life story, and to only rely on motivation from other people will really never help us move forward. Yes, they can inspire us but in the long run, there would be nobody else who can push us every minute of every single day except ourselves.

People who wonder why others are moving fast while they move slow in climbing the mountain top or the hill of victory is that they, literally, are moving slow towards what actions they can to change and improve their own stories.

Reality check: the path to success is to take massive action, because ideas, and an optimistic point of view is never enough. But with the combination of perseverance, focus and determination, nothing is impossible to achieve!

According to Anthony Robbins, ‘If you talk about it, it’s a dream. If you imagine it, it’s a possibility. If you schedule it, it’s real.’ So, it’s always up to you. All these beautiful thoughts had been instilled in the mind of Frank Kern, a prominent American entrepreneur, the man whose salary is almost $1.4M,and the estimated net worth of $28M, and the man who made his boring history catalog into a journal of success!

For those who are new to the name, Frank Kern, is one of the most influential and fulfilled personalities who has flourished in the glamorous world of business.

Aside from his signature blonde surfer-style look way back 2012, he is also widely known for his astonishing entrepreneurial capabilities and business appeal, and for his unique chosen industry: the online business. Yes, he is an internet marketer. Also, he is a business consultant, referred to as one of the best business gurus, and a motivational speaker.

But, before all the smiles, the bright spotlights, the applause, praises, and standing ovations, Frank Kern never imagined that he would gain such attention today, after years and years of hard work.

On his interview with Hawk Mikado, the publisher of Funnel Magazine, he was asked when everything started, “The entire world has acknowledged you as a widely-known entrepreneur, a direct response marketer, and a very splendid centrepiece of the industry of internet marketing for more than 20 years. When did you realized that you craved people’s attention in this kind of industry, specifically online marketing?”

Frank Responded, “Well, it began when I had myself a door-to-door selling type of job for a credit card processing system in Macon, GA. And, I could honestly evaluate myself as the lowest-scoring member of the team in terms of social interaction. I didn’t like much of being slapped with rejection almost every single day. Those two things, out of many factors, mainly pushed me to find another way to sell to people without receiving personal rejection and without being seen as a kind of introvert person. And so, I came up with a brilliant idea: why not sit behind a computer and hide all day long, while selling millions of stuff to people and receive millions of approvals. Since then, I’ve been interested in selling stuff online.”.

When he concluded that selling stuff on the internet is a much better way to benefit, he began innovating ideas and improvising products that might bait potential buyers.

He studied every scheme online, he investigated what people need, what people want and desire, and everything he might find profitable. He even listened to Anthony Robbins tapes in order to gain more knowledge and wisdom, and read a lot of business books in order to enhance his latent qualities.

He performed many online researches. One example was the huge demand of parrot owners to teach their parrots to speak.

Frank risked his funds when he hired a writer from Elance for $650 to encode the book ‘Teach your parrot to talk.’. Fortunately, this book squeezed him an income stream of approximately $3000 every month.

He was amazed with the results and it was the ‘boom’ he was waiting for to turn the tables around. He never stopped learning and trying things out. Plus, he craved for more accomplishments. He did the same thing: invest his money, time, and effort to a thing that might not possibly work in a positive way.

He focused on another type of pet and was able to develop a course for more than 600 various breeds of dogs. He studied again regarding with fun facts about dogs and perceived that these animals can actually respond to positive reinforcement.

Then, he used the similar book for all breeds but on different websites. His technique may appear to be an unsophisticated technique to sell, but mind you, it gathered him the amount of $1,000,000 in the year 2005 and 2006.

Additionally, some of the products which Frank Kern created, like Mass Control, Mass Conversion, List Control, Screw Google System, etc. boosted his esteem in the marketplace. One more thing that made him successful was the StomperNet launch that made him earn a total of $18.3M in just a day.

After all the hardships, the failures, and the realizations, he began to spread his knowledge and wisdom to other aspiring business people who wanted to be big-time entrepreneurs. He began teaching people about the procedures in making money online.

No wonder his name has been spilled all over the social media sites, on commercials, and several magazine articles.In the same interview, Hawk raised another question, “A lot of people are also aspiring to be like yourself, a very good businessman. How do you actually make a productive and fruitful business?”

Mr. Kern replied, “For me, to focus on what’s working and to discard what’s actually not, would make things profitable in an easier way. But of course, they will never know what’s working until they search and probe things out. Look, a lot of things that can be seen online easily grab people’s attention, since there are also a lot of magnificent concepts out there that may also work for them. However, it sometimes covers the fact that these concepts might also not work for them, and basically, waste everything they had invested. So, I suggest to check out only one of 9 million things that best suits the criteria of the most potential thing to sell, and the aspect that must be enhanced. In simpler words, people who want to make money online must guarantee themselves that they are spending and risking on the right track, or if not, they can easily get back on the right track. Anyway, in connection to what my colleagues and I did and are continually doing, in order to be very good businessmen in the online industry, was to sort things out first. Afterwards, we stopped doing a million things and just deeply focused on what has already worked. By the way, these are the exact same things we teach our customers in the continuity program. On the other hand, I advise people to be brave enough to explore and gamble. The Business world is naturally filled with trial and error stuff. Have no fear. So that once they find the most profitable thing to sell and the strategy for it, it’ll be easier to focus and strive.”

Hawk noted, “Awesome! I see how much important courage and determination is when it comes to business, and how much it can help a businessman to work on profitable stuff. It’s a big part of the progress.”

Speaking of failures, of course Frank Kern had also encountered many unfortunate events in his life. He was devastated, to the point where he almost lost everything he had when a flood destroyed his property in Macon, GA.

And, guess what? The calamity transformed him from a wealthy man into a homeless one. He had no choice but to move into a single-wide trailer Milledgeville, GA, with plywood floors, a table made of peach crate, and a mattress on the floor to rest at nights. Also, he was not able to afford heat or hot water for his mini trailer home because he could not afford the gas bill.

Yet, soon enough, he had the luck of being hired as a service crew on a Greek fast food restaurant which, at least, gave him an income of $4.25 per hour.

He lived a slum life for a while, until he worked for one of his cousins in a used car sales lot, and used that as a chance to get back on the right track again.

Frank believes that if you set your comfortability boundaries into a short-term period only, you will not get used to uncomfortable things and you have to face the truth that wherever you go, in the real world, uncomfortable things will stick to you no matter what. Therefore, if you want to achieve your goals, do not be afraid to encounter the possibility of discomfort, such as pressure, failure, stress, disappointments, etc. or else, it’ll be harder to move forward. He said, “The best thing about Failures, Stress, Disappointments and Mistakes is that it helps people to slowly overcome fear, and just give the best shot they can. Also, these things may form more advanced ideas, and teaches us to grow in different aspects. Trust me, I know it. I’ve been there.”.Frank shared his experience about making a big mistake in his career, way back August 2008, which he also considered as a blessing in disguise.

He said, “I remembered having trouble with authority long time ago, when the Federal Trade Commission sued me in 2003. I was actually one of the board members of ERA. Our mission was to coach and educate marketers. I remembered working on a certain project. We were looking forward to how can we design a device, like a black box, that provides the right information to our customers, with how the marketers can cope with their business and stuff like that. Everything was in a pretty state and we were so focused on it. The only conflict was that I had no idea about the existence of a Federal Trade Commission, and I was so clueless about their advertising regulations. They sued me. It cost me a lot. I probably would not cross that line again. But, ironically, I could say that aside from my wife and my 3 adorable children, being sued was one of the best things that ever happened to me because it served as an eye opener.”.

Hawk noted, “, Awesome! But, let’s talk about Kartra. We recently discovered that you switched to Kartra now. What was its significance to your business life? Can you please share a brief story about it? ”.

Frank said, “Yeah, sure. Well, discovering the potential of this Kartra thing is one of my examples of me exploring many things then focusing on one thing in particular, and just adding on top of what’s working. Basically, I was still researching things I could add to my list of profit-potential products. And, I first just noticed my dear friends, Andy Jenkins and Hector Youngway, on how they actually spent billions of dollars in building Kartra. So, I understood that there are many people who are willing to spend a lot of money for such a hobby. And so I convinced them to collaborate with me on bringing up Kartra in the market, and they miraculously agreed. Then we were able to establish a company with Kartra wherein the customers can not only take on another automated platform, but also where they can effortlessly press some controls, and everything will be created for them, such as the page templates and email automations. It turned out pretty awesome, although I needed to hire an in-house person, paid about $30,000 a month, to fully-operate the application for me.”.

Hawk said, “Yeah, I also got the opportunity to play with it. And, I loved the design of clicking buttons and it just completed everything. What I only had to do was to start filling in all the blanks. Fantastic!”

Frank mentioned, “Yes it was. And now, the good news is that we’re working more into enhancing the app. In fact, I conducted surveys about people’s struggles and their visions of where they wanted to be, and anything that has to do with our company as big help to their burden. We also studied and observed the things about our app that can serve as a complication to the customers. I was affected by the truth that the ‘texting stuff or filling the information was a little too much of a hassle for some of them.

Luckily, we upgraded the app to the point of automatically filling in on the blanks on the copy for the customers. Unexpectedly, the notion became more alluring to people, and we are looking forward to improving it until it’s at the very best quality. Overall, I just want to share the one thing I had learned from this process. You know, selling stuff is easy. It’s just a matter of offering people things that would make them happy and then, endorse and sell them things that would make them happier.“.

Hawk remarked, “Right. But, you must have done a lot of strenuous activities and a lot of stressful methodologies to create such a successful business, and to last long enough. Is this your key on building a $10 million plus company? I wonder how many people you had recruited in order to work and accomplish this with you.”.

Frank responded, “Well, I believe that the real secret to success is when you move out of the comfort zone and work like hell. But in contrary, we don’t do extremely extraneous things. We just work very, very hard all along together. I have just about five full time employees with me. We fix one core product which is the continuity program, at the moment, and have one core strategy that clicks. That’s it. For me, recruiting a lot of people is totally irrelevant”.

Hawk declared, ”Amazing! It makes sense to me. By the way, I want to know more about your continuity program. Why did you build the program and who was it intended for? Tell me about it.”.

Frank replied, “Primarily, we decided to sell the program because we found it very profitable. It was one opportunity for us, the company and I, to increase the number of our customers, and to select the targeted offers. We built the program for people who are already at the middle of working out their business. I hosted video conferences every other Wednesday, and had live seminars twice a week, in addition to sending newsletters in the mail, campaigns, templates, etc. What we did was to provide them some useful information that is concise and straight to the point, regarding investigating details of their businesses, focusing on some particular aspects that needs the most appropriate strategy. Everything was all about simplified growth. Furthermore, we also created the Private Client Group in which we guide the entrepreneurs to examine what’s going around their businesses, and to see if there are conflicts that we can resolve. Thus, to see and try thousands of plausible things and techniques that can fix the business itself.”.

Frank Kern believes that we are the author of our own life story. Each one of us is given a pen and a piece of paper, or opportunities to decide what kind of tale we want to tell the world. We can do anything or be anyone. We can also let other people’s story of success touch our lives. We can invite some people for writing more ideas. But, we can never call on anyone to write the whole plot of our own life story. Only a person can help himself, and he can only help himself if he would start putting words into actions. Nothing is impossible. It is you and your persistence that will make you a successful person. Now, it’s up you ‘what kind kind of story you want to tell the world’.

Hawk: Hey, everybody! This is Hawk Mikado, publisher of Funnel Magazine and I’m here with Frank Kern, out of his studio. Thank you very much for inviting me today.

Frank: Thanks for having me, thanks for coming, thank you for having me in my studio.

Hawk: So, you’ve been an entrepreneur, you’ve been a direct response marketer, you’ve been just one of the brilliant cornerstones of the internet marketing industry for over 20-plus years.

Frank: A long time, yeah.

Hawk: So, how did you get started in this?

Frank: Abject failure. I was a door-to-door salesman. I am a level nine million introvert, I actually took an evaluation brain scan thing at a clinic and I scored the lowest you can possibly score on social interaction. They were like, “Dude, this is literally, you can’t get worse than this.” So, I was not very good at door-to-door sales. I started looking into how can I sit behind a computer and hide and not have to actually face personal rejection every single day and that was it.

Hawk: So, your introvert allowed you to excel as an internet marketer, that’s really cool.

Frank: It well, it didn’t make me excel, it made me at least get interested in it, you know? Yeah, pig-headed perseverance, I think made me moderately good at it.

Hawk: It says here that you are making 2018 your most profitable year ever. How are you doing that?

Frank: More of what’s working and less of what’s not. So, it’s really, really easy online especially to get super distracted by stuff. I’m on the same list all you guys are on, you know, and everyone’s email copy is so good that you’re like, “Dude, I’ve got to try this thing,” you know? And so then, you go down the rabbit hole with the new thing and some of them work, and some don’t. And what we decided to do as a company was to focus on a singular thing, we’ve actually had that singular focus since 2016 which is our membership. That cause last year to be our most profitable year ever and creating all that, we set everything out to be relatively self-managing. Now, the continuity just works, you know all the funnels just work. Who knew with this whole funnel idea, you know kind of works pretty good. We added more on top of what was working. Our most insightful thing that we experienced as a company was to stop doing a million things and to just look at what has worked really, really well, and then just do that with very intense laser focus.

Hawk: So, you recently switched over to Kartra.

Frank: Yeah.

Hawk: Can you share a little bit more about the experience with that?

Frank: Obviously, I’m very biased because I own equity in Kartra. So, I got very fortunate and the guys, they started Kartra. Andy Jenkins and Hector Youngway are friends of mine, and they spent about four million dollars or so, building Kartra, and then at the last minute I came in and I said, “Hey, I’ll tell you how to really take this to market, if you’ll give me a piece of your company.” And they agreed, miraculously. So, therefore, my review of Kartra is very, very biased. But it’s been extremely easy to integrate with them because what we did as a company with Kartra was to make it not just another automation platform. We wanted to make it a situation where you can come in, press create campaign button and it just builds the page templates, builds all the email automation, and everything for you. So prior to doing that, I was an Infusionsoft user and they’re a great company, I found it personally, maybe because I’m not so bright, to be very, very difficult to use. I had to have an in-house person that was around $30,000 a month just to run that application for me. So with Kartra, I don’t have to do that, it has been awesome.

Hawk: I’ve had an opportunity to play around with it, as an Affiliate Marketer as well. I love how you can literally just click in and it fills out everything, and you just fill in the blanks. So, if that’s your idea, awesome.

Frank: It was, yeah. And we’re building more into that. So in fact, I’m on the list this week of like things Frank has to do, is to build tutorials for a book funnel. So someone could come in and just press the button, and how the book funnel pages are built, and all the invite sequences and webinar stuff are built, then that’ll just continue to get more robust. I’ve done these surveys a lot. I first did a survey of this nature, I think in 2006, asking people what their biggest challenge was and getting to where they wanted to be. I was overwhelmed and it became specifically narrowed down to overwhelmed with the text stuff, you know because the text stuff is a pain, no matter what platform you’re using, it’s always a hassle. So we figured, “Hey, you know if we can make it work, someone can press a button.” It’s good to get rid of that problem and then the added ability of filling in the blanks on the copy, I mean you really can but of course, you have to have some skill with your copy, but to take away a lot of that learning curve, really made it more appealing for people and so it worked pretty good.

Hawk: You’ve built a $10 million-plus company and have a staff of just five full-time employees, how do you make that work for you?

Frank: This company is not at 10. This company in combination with other companies, I have pieces of, but this company you’re referring to…last year I think we did seven point something, seven and a half, give or take and we don’t do a lot, I don’t mean that we don’t do a lot of work but we don’t do a lot of extraneous activity, we have one core product which is this continuity program, we have one core process that sells that, of all things a funnel and then, we just built two other programs that are all here, physically. So, it is unnecessary to have a lot of people.

Hawk: So, can you tell me a little bit more about your continuity program? How you developed it and why you decided to go with that?