The Strategy Academy

The Strategy Academy

Salepage : The Strategy Academy

Arichive : The Strategy Academy

The Strategy Academy is a year-long online program for passionate creatives who want to build a productive, profitable and sustainable business online.

Getting your business up and running requires clarity, vision and the ability to execute consistently on the right strategies. You want to build faster, create better, and make money ASAP. But doing this alone is overwhelming and time consuming. So we’ve made you a roadmap. A plan of action. A tried-and-true system to follow so you can feel confident about the future of your business.

Because Trello and list building, Facebook groups and client processes, shop themes and drop shippin oh my 

you’re basically an Instagram scroll away from throwing your new iPhone XS at the wall.

Brilliant ideas? Check. Strategy and the actionable how-to’s?

Need and need. Tough love to learn how to get out of your own way? Add that to the wish list, too.

IT’S ALL A PART OF THE FULL-TIME CREATIVE ENTREPRENEUR METHOD THAT’S FOUND INSIDE THE STRATEGY ACADEMY. 

A ROBUST ALL-IN-ONE SYSTEM FOR YOU TO FOLLOW EVERY STEP OF THE WAY.

IMAGINE BEING ABLE TO GET AN EASY-TO-FOLLOW BLUEPRINT FOR YOU TO GO FROM CRAFTING THE PERFECT IDEA, TO SETTING UP SHOP, TO BEING PROFITABLE, AND BEYOND.

A done-for-you online business strategy in hand. Along with your launch plan, marketing plan, financial plan,

automations flow, and sexy systems without the years of trial and error (um, no. Fast forward to all the paydays, plz.)

We know you’re ready to be a profitable Full-time Creative Entrepreneur.

Because the overwhelm of #allthefreebies, #allthechallenges, and a gazillion Facebook groups of “entrepreneurs?” Well, that’s just a lot of noise. And we want to bring you back to basics, and hand over the playbook to how you can replace your income with your creative business.

(Oh, and hey—fun fact: there are no magic pills or get-rich-quick schemes. It actually turns out work does require, well, work.

But we promise there’s a way to do it without the 234,857,102 Google searches and Nutella spoonfuls at 2 a.m.)

In a dream world, you’d cut the crap and just head to “show me the money” land, bypassing Pinterest printable overload and your inbox of marketing emails. Ain’t nobody got time to read all that: You need someone to help you figure it out, so you don’t become that statistical small business that burns out before year 5.

AND THAT, BABE, IS WHY WE CREATED A SOLUTION …

INTRODUCING THE

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YOUR BLUEPRINT FOR A THRIVING BUSINESS

We’ve packed our entire online business strategy in an A-to-Z system.

We’re your business fairy godmothers to get you through it (complete with sparkly pom-poms).

This process is the exact method we used to take our business from baby creative idea to half a freaking million dollars in less than 3 years—and it’s precisely how we still run our business. We’re handing over the keys to the queendom, babycakes. And it’s what you can take to finally fuel your passion and your pocketbook. 

Strategy Academy is made up of 8 modules, loads of video trainings, fillable workbooks, and a small, private confidence-building mastermind community of other bosses JUST like you looking to be proud and paid by the work they put out into the world.

Take a Peek Inside

There are eight core modules included in the program, plus a treasure trove of bonus workbooks, mini-courses and masterclasses to help you develop the skills to build a profitable and sustainable business. Here’s our exact curriculum so you can make sure the program is right for you and your business.

MODULE 1  //  BUILD YOUR FOUNDATION

Whether you’re just starting out in your home office or spending your lunch hour

on webinars: we’ll cut to the chase with the framework you need to pour the foundation.

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PRE-LAUNCH

MODULE 1

How to Find the Why Behind Your Why, because when you tap into this, all of a sudden you have a fuel that inspires you—and the worksheet to hack it out.

A What’s Your MVP training so we can figure out what it is that’s going to make you real dollar bills, y’all.

The Clear Idea Matrix: So someone’s already doing your idea?! Pssh. Don’t you worry your pretty little head: It can still work, we’ll shoot you straight on how to create an offer that stands out and that people are hungry for.

How to Choose an Idea When You Are Multi-Passionate, giving you a tough-love conversation on how to gut-check your ideas and focus on one at a time (while still letting those other things be creative outlets).

5 Reasons You’re Not Selling, followed up by 8 Ways to Persuasively Package Your Offer so you’re ready with tips that will prime your audience to buy.

The Validating Your Offer training, because you have other things to do in your life besides lose sleep at night wondering if this offer is going to bring in the cash moneys. We’re letting you in on the 3 questions to ask yourself to make sure what you’re thinking is something worth moving forward with.

(Value $497) Included in the Strategy Academy

MODULE 2  //  CRAFT YOUR MESSAGE

Time to start channeling your inner Beyonce — let’s talk about lift-off. We’re pulling out all the stops

(and marketing tips) to make sure you kick imposter syndrome to the curb for good and produce a brand that’s set to sell.

LAUNCH

MODULE 2

5 Pages Every Website Needs, go get a cup of coffee (and snacks)—this one gets nitty-gritty. We’ll outline the pages you need and our top tips for writing them.

How to Get People on Your List 101 — let’s move this thing past just your mom following you, ok? We’ll talk about why this absolutely crucial piece of business real estate is THE MOST important thing you can leverage to start getting paid.

Goin’ Social, because you don’t *actually* have to be everywhere. Promise. Let’s talk about how to find where your dreamies are, and how to meet them there.

Creating a Content Calendar that will get you ready-to-go when it comes to blogging consistently.

Investments. Aight, babe. You’ve heard it—you gotta spend money to make money, and we’re going to ‘fess up and tell you what we spent money on that was WORTH it, and what, well, isn’t really a tool/app/software that you need.

(Value $497) Included in the Strategy Academy

MODULE 3  //  NURTURE YOUR DREAMIES

You’ll walk away from this module understanding exactly what to do with your dreamies

once they’re in your audience … and get a step-by-step guide to content marketing.

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ADDING VALUE

MODULE 3

Our Keep Doing the Work Guide, where we discuss keeping up the momentum and feeling confident in your every word, move, and decision.

Nurture Your Subscribers Via Email: We want to make sure you’re not wasting your email list, so we’ll talk you through the steps AFTER you finally get people on your list so you can turn sweet-talk those subscribers into buyers.

Go-to tips to Nurture Your Subscribers Via Social Media, so you can inch potential customers closer to the sale from Instagram, Facebook, and more.

We’ll tell you How to Use Webinars to Sell — un-freak yourself out, ok? They’re NOT as scary as you may be thinking, and webinars can unleash tremendous growth for you in half the time it takes to do other things.

The Free, Free, Free, Marry Me Method … because you’ve seen how we love to give, but (fun-fact): it’s also the secret to making moo-lah. We’ll talk through how to know what to give away for free and how to know what to charge for.

(Value $397) Included in the Strategy Academy

MODULE 4  //  STREAMLINE WITH SYSTEMS

During this module, you’ll learn how to utilize systems and relationships to save time and make mo’ money.

We’re also covering how the heck to figure out how much to pay yourself (yay cha-ching!).

GETTING PAID

MODULE 4

We know you’re time poor (us too!), so learn how to make your ideas and process flow while you churn out content with the Rinse & Repeat System!

How to Upgrade Your Systems, because quality matters, sure, but the right systems and tools are also going to speed up your workflow and productivity … and we want to make sure you’re equipped with distinguishing the “nice to haves” from the “you actually will work faster with this” things.

The Common Mistakes Checklist, so next time sparkly squirrel syndrome strikes, we’ll be in the back of your mind. Consider this a little tough-love medicine.

Let’s talk Affiliate Marketing. Because yeah, sure, it sounds magical to make money with products you didn’t even make, but there *can* be pitfalls—don’t worry. We’ll equip you with everything you need to know to make it work for you.

How to Get Started with Joint Venture Relationships, because 6-8 months into your business, it’s time to expand your audience by tapping into others, and we’ll tell you how that rolls.

What to Pay Yourself — the thing that both makes you excited … and makes you want to throw up all at the same time, right?? We’re going to help you get started with those Friday paydays.

Don’t let your eyes cross—we’re going to show you (and give you) a Forecasting Spreadsheet so you can learn to be a boss who can understand a profit & loss statement, and make the CEO decisions with those results.

(Value $197) Included in the Strategy Academy

MODULE 5  //  SEE THE BIG PICTURE

Ever wondered how to transition from 1:1 to digital sales? Or from services to products? We’ll talk you through that here.

PIVOT TO PASSION

MODULE 5

Reevaluating Your Why, at some point, you’re going to need to check yourself at the door of your business and reflect back to make sure you’re doing things that are inline with what you set out to do. We’ll talk you through how to do that.

Future Focused 101 — we’re all about that tweak and repeat, so in this training, you’ll learn how to review your business and content systems.

Saying No to Say Yes Later, a pep-talk that will pump you up about how to say no to opportunities that—on the outside—look amazing, but may not actually pay off.

(Value $197) Included in the Strategy Academy

MODULE 6  //  CREATE SUSTAINABILITY

We’re in the business of you being in business. Sustainability is sexy babe, but how do we achieve it?

This module uncovers the areas that will make a difference in your doors staying open.

FINDING FOCUS

MODULE 6

Your Niche, we’re talking about how you can widen the scope of your niche and speak to even more people — all without losing sight of the original audience you set out to serve.

How to Fail Fast — we’re all about dropping things like they’re hot if they’re not working, so in this training, you’ll learn how to know when to cash in on the stuff that works and drop the rest.

How to Lean into What Works, giving you the mindset shift to take what’s working and run with it—and how to put your money where your results are. We’ll also hand over our entire list of questions we use to get feedback from our clients and customers.

What Do Your Numbers Tell You: This isn’t Monopoly, yo. This is real money, and you CAN increase your average sales per customers. Let’s talk about how to do that.

(Value $197) Included in the Strategy Academy

MODULE 7   //   FORMULATE A PASSIVE BUSINESS

We don’t care if cash-dollar bills are floating out of your eyeballs at this point: Pausing to implement systems and

capitalizing on smart automation before you hire on a team will make you more money in the end. We’ll tell you how to do that.

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AUTOMATION

MODULE 7

Customer Service it’s okay if it’s not your favorite—it’s most important that you stay in YOUR zone of genius, and we’ll tell you how to get out of that inbox.

Automate Your Reminders —you’ve got a lot going on, and we don’t want you to forget the important stuff. Whip out your digital calendar and get ready to learn some ninja tricks, so you’ve got a virtual secretary keeping you on schedule.

Sales Funnel Automation, giving you the tools to have money coming in even when you’ve got to work on other things. We’ll tell you what’s gotten us results so far.

Money in Your Sleep: Because you CAN make an extra $10K a month if you have the right systems in place working while you’re sleeping—or running the carpool circuit.

(Value $397) Included in the Strategy Academy

MODULE 8  //  REACH YOUR #SQUADGOALS

Even if a large #Squad isn’t on your bucket list we still want to arm you with growth hacking tactics that can bring your business to new heights.

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SCALING YOUR BUSINESS

MODULE 8

Be Your Own CEO, because you’ve worn all the hats growing a successful small business, but as hard as it is to take some of those off, you’re going to have to in order to step into the CEO role. Here’s how to delegate well. It’s when you do this right that you can….

Reach New Audiences — in this training, we’ll discuss how to grow your community and take the good thing you’ve got going and get it growing into other areas.

Grow With Podcasting, ‘cause we know, we know: It’s hot, it’s where it’s at, and you’re interested. We want to show you how to tell stories, connect with your audience, and rock interviews.

Vlog, Facebook Live, and Instagram Stories — listen, 80% of online traffic will be video by 2020. Are you ready for that, babe? Let’s talk through how you can grow that know, like, trust factor in an instant with video.

Implement Facebook Ads. Have you heard of these? Just kidding. IF you know what you’re doing, these guys are gangbusters. We’ll tell you about the results you can see here.

(Value $397) Included in the Strategy Academy